Hada Labo
Hada Labo Shirojun Premium Medicated Deep Whitening Emulsion, 140ml
Hada Labo Shirojun Premium Medicated Deep Whitening Emulsion, 140ml
Rated 4.8 out of 7.0 by Japan’s largest beauty community
Serum-level care for dark spots!
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
This is a medicated whitening* lotion like a beauty serum that focuses on moisture and whitening. *It penetrates deep into the stratum corneum of skin damaged by UV rays, leading to white, moisturized skin. *It has the same weak acidity as healthy bare skin. *It is fragrance-free, colorant-free, mineral oil-free, alcohol. ethanol. free, and paraben-free, with consideration given to its gentleness on the skin. *Suppresses melanin production and prevents age spots and freckles.
Ingredients
tranexamic acid, glycyrrhizinate dipotassium. Other ingredients. hydrolyzed hyaluronic acid (nanoized hyaluronic acid), hyaluronic acid sodium-2 (two types of hyaluronic acid), vitamin C magnesium phosphate (vitamin C derivative), vitamin E, DPG, α-olefin oligomer, concentrated glycerin, diglycerin, pentylene glycol, meadowfoam oil, 2-octyldodecanol, dimethicone, glyceryl trioctanoate, lipophilic glyceryl stearate, sodium N-stearoyl-L-glutamate, edetate, carboxyvinyl polymer, sodium metabisulfite, xanthan gum, behenyl alcohol, phenoxyethanol
How to use
After washing your face, take an appropriate amount in the palm of your hand, apply it to your skin, and gently press it in to absorb. Whitening* ingredients may crystallize on the cap. If this occurs, wipe it off with clean gauze before use. *Suppresses melanin production and prevents age spots and freckles.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I use it at the end of my skincare routine, and as it's called a penetrating whitening emulsion, it really does feel like it penetrates deeply. It leaves my skin moisturized and soft. If I apply too much, it can get sticky, so I like to apply an appropriate amount between my palms and pat it into my skin.
I have normal skin and suffer from hay fever. I initially used a non-premium version of this product, but then I bought this premium version, which seems to have a strong whitening effect, and I've been repurchasing it ever since. Incidentally, this product is also available in refills, and I think its environmental friendliness is also commendable. The texture is a light, milky-white emulsion that blends smoothly into the skin without feeling sticky. With continued use, my skin has become brighter, and I feel like my blemishes and freckles have become smaller.
My family was using it, so I gave it a try, and it was surprisingly good, so I continued using it for a while. The moisture penetrates deeply, and even when applied generously, it leaves skin feeling soft, moisturized, and fresh, just one step away from being sticky. In my case, I felt like my skin became clearer. It's affordable, so I can use it generously on my neck and hands, which is a plus. I might try other products, but the ingredients are good and it's easy to use, so I want to keep this one on hand.
I've been using the Shirojun lotion, but I thought it might be nice to try the emulsion once in a while. Is it less moisturizing than the Gokujun Aging Care emulsion? It's smooth to apply.
Even medical hair removal irritates my skin. I use this when shaving facial hair. I thought it would have a firm texture, but it spreads smoothly when I spread it out. I thought it might irritate my skin because it contains vitamins, but since I wash my face immediately after shaving, it hasn't irritated my skin. Next time I'll try using it as skin care. I'm glad it's alcohol-free.