GUERLAIN
GUERLAIN Mad Eyes Mascara (01)
GUERLAIN Mad Eyes Mascara (01)
Rated 4.3 out of 7.0 by Japan’s largest beauty community
A next-generation volume mascara that also provides care.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
Couldn't load pickup availability
What it is
Instantly boost volume by 112%*. Mad Eye Mascara's creamy texture clings tightly to your lashes, creating thicker, longer, and more dramatic volumization. It's clump-resistant even when layered, so anyone can easily achieve the lashes they desire without any special technique. Its long-lasting effect lasts for 24 hours*, maintaining a beautiful finish. It also contains care ingredients to keep your lashes healthy. It's water-resistant and resistant to tears and humidity. Available in three shades*. Data obtained (based on our research; results may vary from person to person).
Ingredients
How to use
For a natural finish: 1. Place the brush along the base of your lashes. 2. Apply one coat of mascara using short, zigzag movements from the base to the tip. For a more intense finish: Apply multiple layers of mascara until you achieve the volume you desire.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I usually use GUERLAIN Noir Gée mascara. I had never used this before, so I was a little excited when I bought it for the first time. However, I felt that Noir Gée gave my lashes more presence (probably volume).
I tried using the brown mascara with the primer at the counter and loved it. I also like the Dior mascara because it gives a nice curl, but the Guerlain mascara's volume is also good. I use the black one.
It might be a little dry, but it doesn't give as much length as I expected, but it's a mascara that gives a great finish for someone like me who likes volume. I'd been interested in it for a while because it was all the rage on social media, and I finally got it recently! It didn't smudge or fall out, and it stayed perfectly smudge-free all day! It's easy to remove, too, and comes off easily.
[Feel] It gives you full volume without layering. High viscosity and weight. It has no curling power, so I recommend using a mascara primer. It's prone to smearing and can leave you with panda eyes if you're not careful, and it can be a real pain if you end up crying. Still, it gives you the lashes you want, so I'll keep buying it. If it's discontinued, Helena or Guerlain Gold Mascara can be substituted. The liquid is fragranced, and sometimes has a faint scent. I like it. It quickly becomes dry. That's helpful because it gives you an indication of when to replace it, but it may be a turn-off for some people. [Appearance] The brush is shorter and straighter than Guerlain Gold Mascara. The brush is thick. People with shorter lashes may have difficulty applying it. Personally, I find Guerlain Gold easier to apply. [Cleansing] It comes off easily with cleansing. It tends to leave your lashes looking panda-like even without cleansing. [Overall Review] If you're not looking for volume or don't mind a scent, I think a budget mascara is perfectly fine. Since it tends to leave your lashes looking panda-like, it's best to use it for a short time. It's important to check and touch up frequently. Using a different mascara can make your eyes look weaker.