Natural color and shine achieved with 100% natural minerals. Colors with a strong, sparkling pearly feel. POINT 1: 100% pure mineral eyeshadow, just like natural jewelry. Eyeshadow made from pure minerals obtained from natural minerals has natural color and shine in the powder itself, and the color is the same as that of natural minerals. MiMC is committed to color expression using natural minerals and mineral ingredients, not artificial pigments made from petroleum compounds. POINT 2: A wide variety of colors, textures, and shine. From vivid colors that you wouldn't think were made from natural ingredients to nuanced colors that allow for delicate expression, an almost infinite variety has been achieved. There are a wide variety of textures, from matte types to sheer types with a natural luster, pearly types, and glittery types. Since it is not added later, it is a color that shines from within, just like jewelry. POINT 3: A range of colors that make Japanese women look beautiful. Makeup artists who are well acquainted with the skin color and facial shapes of Japanese women exquisitely blend the color powders of natural minerals. Not only can you enjoy your own original eye makeup by combining multiple colors, but you can also easily create gradations with single colors, making this eyeshadow perfect for both beginners and advanced makeup artists. POINT 4 The mineral color powder has fine particles that last and are resistant to smudging, and blends well with the skin and spreads easily, so it won't smudge over time. The mineral ingredients gently block UV rays without putting a strain on the thin and sensitive skin around the eyes.