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Heroine Make

Heroine Make Prime Liquid Eyeliner Rich Keep (01 Jet Black)

Heroine Make Prime Liquid Eyeliner Rich Keep (01 Jet Black)

Rated  5.3 out of 7.0 by Japan's largest beauty community.

Super durable eyeliner that stays on all night!

✓ 100% authentic. Direct from brand or official stores only

✓ Ships from Japan in 3-5 days

✓ Duties prepaid for US orders

 ✓ Track your order via your national carrier (USPS / Royal Mail)

Regular price $31.00 USD
Regular price $30.00 USD Sale price $31.00 USD
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What it is

A durable liquid eyeliner with a super waterproof formula that is highly water-resistant and resistant to tears, sweat, sebum, and rubbing, and keeps a beautiful line all day. The "adjuster" that controls the flow of the liquid has been renewed, allowing you to draw a dense, highly pigmented line all at once without smudging to the outer corner of the eye. The exquisitely stiff 0. 1mm Japanese-made ultra-fine brush allows you to achieve the desired finish in every detail, such as the flick of the outer corner of the eye and the gap between the eyelashes. Contents: 0. 4mlSuper waterproofCan be removed with hot waterQuick-drying type Durability data has been obtained. Daytime activity time. Manufacturer survey. Effects vary from person to person. Within Heroine Make Brush Pen Liner.

Ingredients

Water, BG, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Styrene/Acrylates Copolymer, Acrylates Copolymer, 1,2-Hexanediol, Panthenol, Polyquaternium-51, Swertia Japonica Extract, Rosa Canina Fruit Extract, Sodium Hyaluronate, Succinoyl Atelocollagen, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Sodium Hydroxide, Sodium Laureth-12 Sulfate, Ethylhexylglycerin, Sodium Dehydroacetate, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium EDTA, Beheneth-30, Alcohol, Acrylates/Ethylhexyl Acrylate Copolymer, Methylparaben, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, Propylparaben, Disodium Phosphate, Potassium Phosphate, Carbon Black

How to use

<Tips for consistently drawing beautiful lines> When using, gently shake the pen 2-3 times with the cap on. Store with the brush tip facing sideways. When using for the first time, or if the color has faded and become difficult to draw with, gently shake the pen 2-3 times with the cap on, leave it facing downwards for a few minutes, and then use a tissue to allow the pen tip to settle before use. After use, wipe any dirt off the brush tip and close the cap tightly. Storing the brush tip upright may cause the color to fade.

We ship internationally from Japan!

Frequently Asked Questions

Are the products you sell authentic?

Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan. 

All products are fresh off the shelves and never outdated.

What are your shipping rates?

On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.

Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.

How long does delivery take?

These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.

  • United States: 12 to 15 business days
  • Canada, United Kingdom, France, Germany: 9 to 12 business days
  • Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
  • China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
  • Rest of the world: 11 to 18 business days

Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.

Do you offer express shipping?

Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.

Will I pay customs or import fees?

US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.

Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.

We're working on rolling out prepaid duties for more countries soon.