shu uemura
(Restocking) shu uemura Pressed Eyeshadow Refill (ME Soft Purple 735 B)
(Restocking) shu uemura Pressed Eyeshadow Refill (ME Soft Purple 735 B)
Rated 5.5 out of 7.0 on @cosme, Japan's largest beauty review site
A refill eyeshadow tailored to Asian skin tones, in ME Soft Purple 735 B.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Pressed Eyeshadow (refill) is a single-pan shadow from a 100-shade range developed to flatter Asian skin tones. The Japan-developed pigment blends onto the lid like a second skin, with pure, vivid color that lasts. This refill slots into the reusable case, sold separately. ME Soft Purple 735 B is a soft matte-effect purple shade.
Why it's different
A 100-shade range developed and pigmented to flatter Asian skin tones.
Japan-developed pigment blends like a second skin for pure, vivid color.
Refill format slots into the reusable case, sold separately, to cut waste.
Key ingredients
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How to use
1. Pick up color with a brush or fingertip.
2. Sweep it over the lid, building intensity as you like.
3. Layer with other shades to shape and define the eye.
(Restocking) shu uemura Pressed Eyeshadow Refill (ME Soft Purple 735 B)
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
Does this shade come with a case?
No. This is a refill pan only. It slots into the reusable Pressed Eyeshadow case, which is sold separately.
What does shade ME Soft Purple 735 B look like?
It is a soft purple shade with a smooth, matte-leaning finish, wearable for both everyday and defined eye looks.
Why is the range made for Asian skin tones?
The 100 shades and their pigments were developed to flatter Asian skin tones, from warm to cool, for natural, vivid color.
How does the formula wear through the day?
The Japan-developed pigment blends like a second skin and is made to keep its pure, vivid color for a long-lasting finish.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I prefer matte eyeshadows and have tried many, but Shu Uemura's 845B is easy to use and I keep buying it.
The light pink is perfect as the lightest color to apply to the eyelid (I have yellowish skin tone, bright summer). It's pearlescent, not glittery, so it has a beautiful, subtle sparkle. I haven't bought any single eyeshadows recently, but I definitely want to have this one on hand.
I've been using this product for a long time because it has good pigmentation and it's easy to choose only the colors I like and fill my palette with them. Until now, I'd been buying it at department stores, but when I found out that I could earn both Shu Uemura points and Suzykirei points by purchasing it through Suzykirei, I started repurchasing the colors I always use. However, the fact that there are many unusual colors and my favorite colors are often discontinued is a disappointing and negative point.
I bought the medium beige. It's not too yellow, and it's a basic color that goes well with any makeup look!
I bought M Soft Beige 828 B because it seemed like a good base color. It's matte and beige, so it's a bit like foundation. However, it does a nice job of correcting the color of my eyelids, so it's perfect as a base color.