SuzyKirei
Ideal UV Protection SPF50, 50g
Ideal UV Protection SPF50, 50g
@cosme rating: 5.7/7.0
It has the highest level of UV protection in Japan, yet is chemical-free and gentle on the skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This non-chemical UV protector offers Japan's highest level of UV protection, "SPF50+ "* (based on Japan Cosmetic Industry Association standards). This non-chemical type (UV-absorber-free) meets the needs of those concerned about "UV absorbers." The light, refreshing texture glides smoothly and lightly on the skin, making it ideal for spreading thinly throughout. It leaves a natural, translucent finish without a white cast, making it recommended for use on the body. Formulated with new skincare ingredients to address UV damage. The light, refreshing, and smooth texture protects skin regardless of gender. This high-spec sunscreen offers all the following: "SPF50+ ," "UV absorber-free," "comfortable application," "translucent finish," "waterproof," and "alcohol-free."
Ingredients
Water, Cyclopentasiloxane, Zinc Oxide, Ethylhexyl Palmitate, Propanediol, Dimethicone, Titanium Dioxide, Diphenylsiloxy Phenyl Trimethicone, Polymethylsilsesquioxane, Sodium Chloride, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Apple (Pyrus Malus) Fruit Extract, Cinnamalus Indicus Flower/Leaf/Stem Extract, Leuconostoc/Rice Ferment Extract, Butylene Glycol, Stearic Acid, Disteardimonium Hectorite, Trimethylsiloxysilicate, Hydrogen Dimethicone, PEG-3 Dimethicone, Aluminum Hydroxide, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone/PEG-10/15 Crosspolymer, Phenoxyethanol, Fragrance
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The scent seems to be a matter of personal preference, but the texture feels quite good on the skin. I like a light feel, so this wasn't too bad.
It's a non-chemical sunscreen with the highest SPF value. Being non-chemical, it can be used by people with sensitive skin, and it doesn't sting the eyes. I was worried it might leave a white cast or cause a stinging feeling, but that didn't happen. It has a soft, bouncy feel. It protects against UV rays while also providing skin care benefits, so I plan to use it regularly in the middle of summer.
I use it as a makeup base. It spreads easily and tones up my skin in a natural way.
I'm sorry for downgrading this product despite other people's positive reviews... It's a brand I'm not familiar with, but I bought it based on the few reviews I had. Around this time of year, I always look for a tinted primer with strong sunscreen. (Tinted primers tend to wash out when my skin tone changes slightly in the summer.) I bought this because it's free of ingredients I'm usually concerned about, is sold at beauty salons, and I didn't see any negative reviews. Unfortunately, it didn't work for me. It caused acne. (My criteria for acne are acne, stinging, itching, tightness, dullness, etc.) Also, it has a floral scent that doesn't bother me normally, but it's one I avoid on days when I have a headache. I haven't had any acne recently, but it might be due to the timing, so I don't think it's entirely the product's fault. However, I'll avoid using it on my face for a while. Other than that, it felt good. It blended well with my skincare and foundation, and it brightened my skin. Since it's tinted, I plan to use it on my neck and décolleté.
Good for sensitive skin