&honey Deep Moist Shampoo 1.0 Refill, 350ml (Peony Honey)

(1) Cleanses gently without stripping natural oils or drying the scalp
(2) Leaves hair visibly softer and easier to detangle after rinsing
(3) Builds a moisture foundation that makes conditioner work better

Most shampoos leave dry hair feeling drier. This one doesn't. The lather is rich and the rinse is clean, but what's different is how hair feels on the other side — softer at the roots, less tangled through the lengths, and already looking smoother before conditioner even goes on. The honey and peony scent is warm and subtle, not heavy. It's the kind of Japanese sulfate-free shampoo that makes the rest of your routine easier, because it's not undoing the moisture you're trying to build in.

(1) 3-Honey Blend (Manuka, Acacia, Raw Japanese Honey) — hydrates while cleansing
(2) 100% Organic Moroccan Argan Oil — adds softness and surface smoothness
(3) Royal Jelly, Propolis & Honey Ferment Filtrate — nourishes and strengthens strands
(4) Arginine & Keratin — supports hair structure and reduces breakage over time
(5) Hyaluronic Acid & Panthenol — draws and retains moisture in the hair shaft

Water, Laumidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methylalanine, Glycerin, Cocamide DEA, Glycereth-8 Esters of Shea Butter, TEA-Cocoyl Glutamate, Honey, Honey Extract, Hydrolyzed Honey Protein, Gluconobacter/Honey Ferment Filtrate, Argania Spinosa Kernel Oil, Royal Jelly Extract, Propolis Extract, Keratin (Wool), Arginine, Panthenol, Hyaluronic Acid

Wet hair thoroughly with lukewarm water. Dispense one to two pumps of &honey Deep Moist Shampoo 1.0 onto your palms and work it into a lather before applying to the scalp. Massage gently with your fingertips in small circular motions for about a minute to remove buildup and stimulate circulation. Work the remaining lather through the lengths and ends, then rinse thoroughly. For best results, follow immediately with &honey Deep Moist Hair Treatment 2.0 and finish with &honey Deep Moist Hair Oil 3.0 on damp hair.

Q: Is &honey Deep Moist Shampoo 1.0 truly sulfate-free?
A: Yes — &honey Deep Moist Shampoo 1.0 does not contain sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES). It uses gentler amino acid and betaine-based cleansing agents that foam well without the stripping effect of traditional sulfates.
Q: Can I use &honey Deep Moist Shampoo 1.0 on colour-treated hair?
A: Yes, the gentle, sulfate-free formula in &honey Deep Moist Shampoo 1.0 is generally considered colour-safe. It cleanses effectively without aggressively stripping dye, helping colour-treated hair stay soft and healthy between salon visits.
Q: How is &honey Deep Moist Shampoo 1.0 different from the &honey Melty Moist Repair Shampoo?
A: &honey Deep Moist Shampoo 1.0 is formulated for deep hydration, making it best for dry, stiff, or coarse hair that needs moisture from the first step. The Melty Moist Repair Shampoo is better suited for wavy, frizzy, or curl-prone hair that needs smoothing and frizz control.
Q: Does &honey Deep Moist Shampoo 1.0 work as a standalone product or does it need to be paired with the treatment?
A: &honey Deep Moist Shampoo 1.0 cleanses and hydrates on its own, but it's designed as Step 1 of the full Deep Moist system. Pairing it with the Deep Moist Hair Treatment 2.0 and the Hair Oil 3.0 gives the most complete and lasting result.
Q: Does &honey Deep Moist Shampoo 1.0 build up on the hair over time?
A: Some users report buildup with extended use, particularly those with fine hair. Doing a clarifying wash once or twice a month is enough to keep the scalp fresh and prevent any heaviness from accumulating.