KANEBO
KANEBO The Primer, SPF10, 27ml (Eternity Bouquet Scent)
KANEBO The Primer, SPF10, 27ml (Eternity Bouquet Scent)
@cosme rating: 5.6/7.0
By wearing a serum veil, your own unique beauty will be built up without the foundation you've applied coming off.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
When you wear a veil of serum, your own beauty will be layered on top of your foundation. A serum and makeup base for a solitary skin that shimmers with faint light. SPF10. PA+
Ingredients
Water, Methyl Trimethicone, Ethylhexyl Methoxycinnamate, Titanium Dioxide, Hydrogenated Polydecene, Talc, Butylene Glycol, Dipropylene Glycol, Maltitol, Glycerin, Diphenylsiloxyphenyl Trimethicone, Sorbitol, Lauroyl Lysine, Dimethicone, Sorbitan Isostearate, PEG-8 Trifluoropropyl Dimethicone Copolymer, Sodium Chloride, Trimethylsiloxysilicate, Trifluoropropyl Dimethiconol, Dimethicone/Vinyl Dimethicone Crosspolymer, Phytosteryl Macadamia Nut Fatty Acid, Tribehenin, Aluminum Hydroxide, Hydrated Silica, Mica, Hydrogenated Lecithin, Lactobacillus/Pear Juice Ferment Filtrate, Fragrance, Watercress Extract, Geranium Robusta Extract, Ethyl Glucoside, Chlorphenesin, Phenoxyethanol, Zinc Oxide, Iron Oxides
How to use
Before use, be sure to shake well up and down with the cap closed. When using for the first time, press the pump several times until the contents come out. After toning your skin with skincare, apply to your entire face. Take an appropriate amount on the back of your hand or your fingertips and spread it directly onto your skin. For a beautiful finish, the recommended amount to use is approximately 1cm in diameter for your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It does have coverage! However, it's a bit orangey, which bothers me as I have a naturally red face. I use a lighter foundation, but I think SUQQU's primer looks better (although that's just my preference). It's hot right now, so I wonder if I'll really appreciate the benefits of this primer once it cools down.
This makeup base deserves more recognition. The product name is "Serum. Makeup Base," and it's no wonder it's labeled as a serum rather than the main product, the makeup base. It feels like a tinted serum. The orange-ish skin color leaves a natural skin look, while providing a thin layer of coverage. I can go without foundation on my days off with just this one product. It's a reliable product that corrects and leads to beautiful skin. It's a little pricey, but it lasts for nearly six months even with almost daily use.
I was interested in KANEBO's Exceptional Series, so I got a sample from the cosmetics specialty store where I always shop. The color is orange-based, so I wondered if it was a foundation. But as I applied it, it blended in smoothly and I didn't really mind the orange color. It spreads well. I can see why it's called a beauty serum base. When I applied it, my skin felt soft and supple, and I thought it had moisturizing and coverage. Even though it has coverage, it's not sticky or heavy, and it adheres to the skin and makes it look beautiful. I want to buy it, but the price is. I'll have to save up some money.
I should have bought it sooner. It's expensive, so I hesitated to buy it. When I went to buy another product, someone recommended this to me, and it was even better than I expected, so I bought it immediately. I prefer a primer that doesn't dry out my skin, doesn't smudge, and if possible, evens out my skin tone a little. This one doesn't even out my skin tone at all. However, the orange-ish color gives it good coverage, and the primer alone can hide some blemishes and uneven skin tone. It works well with my existing foundation, adheres tightly, and doesn't smudge. It barely smudges into pores. It doesn't smudge easily, especially around the eyes, which are very active. It's an excellent primer. However, the low SPF and high price mean I'm giving it one star less.
KANEBO The Primer. It's a primer and costs 13,200 yen. It's expensive, so I hesitated a lot, but I bought it anyway. The color is orange-beige, I think. It's light, but has good coverage. If you have fair skin, you might not need foundation. I use foundation myself. It's moisturizing, so I think it will be useful in the cold season. It's expensive, so I'll consider buying it again.