PRIOR
PRIOR Rich Beauty Cream
PRIOR Rich Beauty Cream
A rich beauty cream that feels like a supplement every day
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
A rich beauty cream that can be used daily like a supplement. Rich yet melting into the skin, it seals in moisture. It replenishes moisture that tends to be lost with age, like a supplement. It keeps skin vibrant, firm, and vibrant for a long time. It also reduces the appearance of fine lines caused by dryness (efficacy evaluation test completed). A pleasant, subtle aroma of an aromatic bouquet.
How to Work It Into Your Routine
At the end of your skincare routine, apply a pearl-sized amount to your fingertips and blend it into your entire face. *In the morning, use before applying whitening lotion. Can be used both in the morning and at night.
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
I had the opportunity to try Prior's lotion, so I bought this cream at a drugstore to try out the whole line. It's a lustrous, supple cream. After using the lotion, I apply a serum from another brand before using this cream. Not only does it instantly make my skin supple, but the scent of this Prior series is amazing! I wondered if it was too early to try an anti-aging series at 40, but it turned out to be great.
Now in my fifties, every winter, the skin around my mouth and nostrils peels, probably due to dryness and wearing a mask. I hydrate my skin properly and seal it in with lotion, but I wonder if it's not getting enough moisture? I thought I'd try a thicker night cream to moisturize my skin. So I chose Prior, a cream that's easy to find at a drugstore and tailored to my age. It's expensive for a drugstore product, but I figured it was within the price range for an anti-aging product. I mainly use it for my nighttime skincare routine. I don't really notice the scent, and I actually like it. The texture is quite thick, and applying too much can be sticky. I apply a generous amount, but... Thanks to it, the dryness around my mouth and nostrils the next day is almost gone. I'm not sure how it will perform in the spring and summer, but this is my go-to skincare routine for the dry autumn and winter months. The name of the product is touted as "beauty activity," and I want to continue that even at my age.
I used the tester. It seems rich, but is soft and easy to spread. It's a type that's also refreshing, and I think I prefer this to all-in-one products.
Now that I'm over 39, I want to stay younger and more beautiful, so I've been reviewing my skincare routine and trying out various products. Prior is an anti-aging product easily available at drugstores, and I was intrigued by its cute packaging. It has a creamy texture, but melts like an oil when applied, which feels great. It stays moisturized until morning and doesn't dry out. I've been using it for a month, but I haven't noticed any immediate results in terms of firmness, but that may be because I've been taking collagen and ascorbic acid since my 20s, so my skin is less saggy than it would be for my age. I've developed acne, probably due to the high oil content or the non-woven fabric mask covering it, so I try not to apply it under my chin.
The ingredients, such as royal jelly and hyaluronic acid, seemed to suit my skin. I applied it after using Prior's Wrinkle Improvement Corset Gel, and it blended well with my skin, giving it a glossy, moisturizing feel. I really liked it. My skin is very dry right now, so applying this every day plumps up my under-eye bags and gives them a youthful firmness. I've been looking for a cream, so I'm happy to have found one.