PRIOR
PRIOR Rich Beauty Cream
PRIOR Rich Beauty Cream
@cosme rating: 5.7/7.0
A rich beauty cream that feels like a supplement every day
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A rich beauty cream that can be used daily like a supplement. Rich yet melting into the skin, it seals in moisture. It replenishes moisture that tends to be lost with age, like a supplement. It keeps skin vibrant, firm, and vibrant for a long time. It also reduces the appearance of fine lines caused by dryness (efficacy evaluation test completed). A pleasant, subtle aroma of an aromatic bouquet.
Ingredients
How to use
At the end of your skincare routine, apply a pearl-sized amount to your fingertips and blend it into your entire face. *In the morning, use before applying whitening lotion. Can be used both in the morning and at night.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I had the opportunity to try Prior's lotion, so I bought this cream at a drugstore to try out the whole line. It's a lustrous, supple cream. After using the lotion, I apply a serum from another brand before using this cream. Not only does it instantly make my skin supple, but the scent of this Prior series is amazing! I wondered if it was too early to try an anti-aging series at 40, but it turned out to be great.
Now in my fifties, every winter, the skin around my mouth and nostrils peels, probably due to dryness and wearing a mask. I hydrate my skin properly and seal it in with lotion, but I wonder if it's not getting enough moisture? I thought I'd try a thicker night cream to moisturize my skin. So I chose Prior, a cream that's easy to find at a drugstore and tailored to my age. It's expensive for a drugstore product, but I figured it was within the price range for an anti-aging product. I mainly use it for my nighttime skincare routine. I don't really notice the scent, and I actually like it. The texture is quite thick, and applying too much can be sticky. I apply a generous amount, but... Thanks to it, the dryness around my mouth and nostrils the next day is almost gone. I'm not sure how it will perform in the spring and summer, but this is my go-to skincare routine for the dry autumn and winter months. The name of the product is touted as "beauty activity," and I want to continue that even at my age.
I used the tester. It seems rich, but is soft and easy to spread. It's a type that's also refreshing, and I think I prefer this to all-in-one products.
Now that I'm over 39, I want to stay younger and more beautiful, so I've been reviewing my skincare routine and trying out various products. Prior is an anti-aging product easily available at drugstores, and I was intrigued by its cute packaging. It has a creamy texture, but melts like an oil when applied, which feels great. It stays moisturized until morning and doesn't dry out. I've been using it for a month, but I haven't noticed any immediate results in terms of firmness, but that may be because I've been taking collagen and ascorbic acid since my 20s, so my skin is less saggy than it would be for my age. I've developed acne, probably due to the high oil content or the non-woven fabric mask covering it, so I try not to apply it under my chin.
The ingredients, such as royal jelly and hyaluronic acid, seemed to suit my skin. I applied it after using Prior's Wrinkle Improvement Corset Gel, and it blended well with my skin, giving it a glossy, moisturizing feel. I really liked it. My skin is very dry right now, so applying this every day plumps up my under-eye bags and gives them a youthful firmness. I've been looking for a cream, so I'm happy to have found one.