Naive
Naive Pure Foaming Body Soap, 550ml
Naive Pure Foaming Body Soap, 550ml
100% plant-based cleansing ingredients. No additives and soft foam, even suitable for babies.
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
No additives: No coloring agents, fragrances, mineral oils, parabens, silicone, alcohol. ethanol. , sulfates. sulfate-based surfactants. Patch tested and allergy tested Gently cleanses the skin of the whole family, from babies to adults
How to Work It Into Your Routine
Take an appropriate amount of foam in your hand, gently spread it over your skin, then rinse. A total of 6 to 10 pumps is recommended for an adult's body.
What’s Inside
Water, cocobetaine, DPG, PEG-150, lauric acid, laureth-100, myristic acid, glycosyl trehalose, acetyl glucosamine, potassium hydroxide, HEDTA-3Na, hydrogenated starch hydrolysate, tocopherol, phenoxyethanol
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
The deciding factor for me to buy this was that it is gentle enough for children to use. I have used many foaming soaps up until now, but this is the safest one. It also leaves my skin feeling moisturized, which is quite good.
I bought this because the bottle is cute and I wanted to use it for my child. It produces a fluffy lather, and my daughter and I have fun using it. Some people say that the lather doesn't rinse off easily, but I haven't had any issues with that. I plan to buy a refill when it runs out.
I use this for my children. I haven't had any skin problems, but I feel safe using it because it's additive-free. It doesn't get very good reviews, but it's neither good nor bad, and it doesn't dry out my skin, so I've been using it for a while now. The foam is a little soft, and it's fragrance-free, so my children don't mind using it.
I usually use bar soap, but I was looking for a foaming body soap and found this product. I like the simple color that matches any bathroom and the cute, unique bottle design. It's fragrance-free, so I'm happy I can use it in spaces like the bathroom without worrying about fragrances. The foam rinses off easily, but it leaves a slimy feeling on the skin, so I tend to take longer showers. I found it a little difficult to determine how long to rinse it off. So, just to be safe, I use body cream to moisturize after bathing. I'm curious to see how my skin will feel after using it during the dry season, but since refills are available, I'll keep using it for a while.
I thought the foaming body soap was gentle on the skin and easy to use.