MAIHADA
MAIHADA Tsuyashizuku Skincare Base (02 Fresh Beige, SPF30)
MAIHADA Tsuyashizuku Skincare Base (02 Fresh Beige, SPF30)
Rated 6.0 out of 7.0 by Japan’s largest beauty community
A control base containing 85% beauty serum.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A control base containing 85% beauty serum that instantly covers skin problems while bringing you the ideal radiance and brightness that seems to overflow from within. It smoothes out dry and stiff skin and improves the application and staying power of your foundation.
Ingredients
Water, Cyclomethicone, Ethylhexyl Methoxycinnamate, Alcohol, Butylene Glycol, Phenyl Trimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Neopentyl Glycol Diethylhexanoate, Disteardimonium Hectorite, Methylene Bisbenzotriazolyl Tetramethylbutylphenol, Rice Fermentation Filtrate, Tremella Fuciformis Extract, Ascorbyl Tetraisopalmitate, Tocopherol, Sodium Hyaluronate, Veronica Veronica Fruit Extract, Oenothera Biennis Seed Extract, Hydrolyzed Conchiolin Protein, Lactobacillus/Hibiscus Flower Fermentation Filtrate, BHT, (Acrylates/Dimethicone) Chicone Copolymer, Ethylhexyl Salicylate, Dimethicone, Squalane, Stearalkonium Hectorite, Sorbitan Sesquiisostearate, Cetyl Dimethicone, Polyglyceryl-2 Tetraisostearate, Triethoxycaprylylsilane, Hydrogen Dimethicone, Coconut Fatty Acids, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Polyglyceryl-10 Laurate, Sodium Phosphate, Sodium Chloride, Aluminum Hydroxide, Magnesium Hydroxide, Dialkyl Carbonate (C14, 15), Phenoxyethanol, Methylparaben, Mica, Titanium Dioxide, Zinc Oxide, Iron Oxides, Ba Sulfate
How to use
STEP 1: Use before applying foundation. STEP 2: Take an appropriate amount on your fingertips and spread it evenly over your entire face. (Apply a thin layer around your nose, eyes, and mouth. Applying too much can cause the foundation to become uneven.)
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I'm using the white shade. I was hoping it would give me a translucent complexion, but it's hard to tell what translucency means... Well, it's translucent, after all. It spreads easily. My face doesn't look completely white. I'm not sure about the skin-tone correcting effect... After reading the reviews, I wonder if I should have gone with the beige shade... I also use the same Yonehada foundation, so it goes well with it. Now that I'm wearing a mask, my face is barely visible. That's why I was attracted to this base makeup, which is practically a serum, but maybe the foundation isn't that good... It comes off easily. It was good in the winter, but not really suitable for summer.
My skin is quite difficult to manage: fair, mature, unevenly toned, slightly sensitive, and with inner dryness and some oiliness. I always struggle with choosing base makeup; first of all, the color doesn't match, and even if the color is good, it often doesn't suit my skin. But I've been using this product for a long time. It makes my skin look beautiful, and so far, I haven't had any problems. The only downside is that it's in a tube, so it's hard to control the amount. A while ago, the official website offered a trial set, so if you're interested, it might be worth trying.
It's been warm lately, so I'm not sure if it will dry out my skin in the middle of winter, but it does tone up a little and doesn't dry out my skin.
I saw 04 Clear White in a makeup book and was intrigued, so I bought it, but I didn't really like it and ended up not using it. The scent and texture were very similar to correction fluid, so I didn't like it. I'm naturally fair-skinned, so I bought it thinking I'd use it as a highlighter, but I didn't like it because it seemed to make my skin look strangely white. I preferred Only Minerals' pore primer, which has a natural highlighting effect and softens the tone. It's also expensive.