est
est Beautifying Mascara (01)
est Beautifying Mascara (01)
@cosme rating: 4.0/7.0
Mascara that gives your eyelashes an elegant and delicate finish
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A mascara that creates elegant and delicate eyelashes. est's uniquely designed brush thoroughly separates each individual lash from the root to create a striking eye look.. Can be removed with warm water
Ingredients
Water, Acrylates Copolymer, Paraffin, Beeswax, Carnauba Wax, Stearic Acid, PEG-45 Stearate, Acrylates/VA Copolymer, Cetearyl Alcohol, TEA, DPG, Polysorbate 60, BG, PVP, Hydroxyethylcellulose, EDTA-2Na, Polyvinyl Alcohol, Sodium Polyacrylate, Phenoxyethanol, Chlorphenesin, Sodium Dehydroacetate, Carbon Black
How to use
Do not use on areas with wounds, swelling, eczema, or other abnormalities. Use with caution, paying close attention to any abnormalities on your skin. If the product does not suit your skin, or if you experience redness, swelling, itchiness, irritation, or other abnormalities during use, or if similar abnormalities occur after exposure to sunlight, discontinue use and consult a dermatologist. Continued use may worsen symptoms. Be careful not to get the product in your eyes, and if it does get in your eyes, rinse thoroughly immediately. If any abnormalities persist, consult an ophthalmologist.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I think this is a surprisingly good product. est has a strong image as a skincare brand, so I was a bit skeptical about their makeup products, but this one is actually quite good. I generally think that mascara is excellent even at drugstores, not department stores, but this one is the best compared to the ones I've tried at department stores, including Helena, Lancôme, Addiction, Elegance, and Lunasol. I often buy limited edition Lunasol products along with eyeshadow, but if I were to buy Lunasol, this one would definitely be my go-to. First of all, it needs to be removable with warm water, but the application is elegant. It doesn't have the overly heavy feel of drugstore mascaras, and I think it's a classic mascara suitable for a wide range of ages. However, even reasonably priced mascaras tend to dry out over time, so I think they have a short lifespan. So, when it comes to value for money, I find it easier to use something around 2,000 yen at most.
I really like the way it feels when applied. It makes my natural eyelashes look long and beautiful. It also comes off easily with warm water. It does drip a little on the lower eyelid, but I'd like to use it in a more creative way. If a waterproof version comes out, I'll definitely buy it!
The brush was very easy to use and the volume was just right for me.
It's better than I expected! It's thin and doesn't require mascara! It comes off with warm water, so it's very easy to use!
This is a product from est's 2023 Holiday Collection. I was looking forward to it because it was the only point makeup item included. The brush is slender and curved from the middle to the tip. It's easy to apply, separates lashes beautifully, and curls them softly without the need for an eyelash curler. The amount of liquid is just right, so it's easy to use, and it's easy to apply to the lower lashes and doesn't smudge. It can be removed with just cleansing, so there's no need for mascara remover, so I don't think there are any particular drawbacks. I usually throw away affordable mascaras after about three months, so this price is a bit... I wouldn't repurchase, but I'm glad I was able to use it.