LOGONA
LOGONA Natural White Toothpaste, 75ml
LOGONA Natural White Toothpaste, 75ml
Rated 4.7 out of 7.0 by Japan’s largest beauty community
Gently removes stains and dirt from teeth without damaging enamel
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
The specially shaped, naturally derived abrasive silica gently removes dirt and stains without damaging the enamel, gradually whitening your teeth with every brushing. This lightly foaming paste has a refreshing mint scent and is also suitable for electric toothbrushes.
Ingredients
Water, glycerin, hydrated silica, xylitol, betaine, sodium alginate, xanthan gum, peppermint leaf extract*, sage leaf extract*, peppermint oil, disodium cocoyl glutamate, sodium cocoyl glutamate, denat. alcohol (derived from wheat)*, fragrance, titanium dioxide *European certified organic ingredients
How to use
After rinsing your mouth, take an appropriate amount onto your toothbrush and brush slowly. When brushing, it is recommended to move the brush in small movements, touching your teeth and gums and going back and forth over each area about 20 times. Choose a toothbrush that is as soft as possible.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Since it's something you put in your mouth, I thought it would be better to buy something as natural as possible. I'm not sure about the whitening effect yet, but my teeth feel smooth after brushing, and it has a mild taste, so I can brush for a long time, which I like. It's a little pricey and there are only a few places where you can buy it, so I'll decide whether to continue using it after I've finished one bottle.
I saw it at Loft and bought it. I thought it would taste bad when I was getting my cavities treated, but when I used it after the treatment, it had a refreshing taste and made brushing my teeth much easier! It's supposed to whiten teeth, but I think it has a slight effect. I think you'll start to see results after using it for about a year.
I've been trying out various organic toothpastes, and I've bought two bottles so far. It leaves my teeth feeling smooth, but I haven't noticed any whitening effects yet, so I'm rating it as just okay. I've heard that abrasives can scratch the surface of your teeth, so I was looking for something as gentle as possible on my teeth, and since it's something I put in my mouth, I came across this one while searching for something organic. It's more expensive than commercially available products, but I think it offers good value for money compared to other organic and natural toothpastes.
First of all, I was looking for something that doesn't contain fluoride, and although the one I had been using was good, I wanted to try something different for a change, and I found this. While I had tried other Logona products that I thought were a little off, this one was within my tolerance range. The taste wasn't particularly strong, just average. I used about half the amount on the brush, and that was enough to cover my teeth. There was no lingering taste after brushing, and my teeth were smooth and I was happy. However, I wish it was 100g.
I drink coffee every day and I'm concerned about stains on my teeth, so I bought this product because it had good reviews. I've only been using it for a few days, so I haven't really noticed the whitening effect yet, but my teeth feel smooth and clean after brushing. The taste is also mild, so I think it's easy to use.