First of all, I was looking for something that doesn't contain fluoride, and although the one I had been using was good, I wanted to try something different for a change, and I found this. While I had tried other Logona products that I thought were a little off, this one was within my tolerance range. The taste wasn't particularly strong, just average. I used about half the amount on the brush, and that was enough to cover my teeth. There was no lingering taste after brushing, and my teeth were smooth and I was happy. However, I wish it was 100g.