AYURA
AYURA Balancing Primer Sensitive EX, 100ml
AYURA Balancing Primer Sensitive EX, 100ml
A whitening lotion for sensitive skin that prevents roughness and dryness, leaving skin firm and radiant.
Couldn't load pickup availability
• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
View full details
Why You’ll Love It
A whitening cosmetic lotion for sensitive skin that prevents roughness and dryness, leaving skin firm and radiant. It is gentle to use and keeps skin moisturized and healthy.
How to Work It Into Your Routine
Use in the morning and evening after washing your face. Pump the dispenser twice to dispense the amount into your palm and apply it evenly to your entire face.
What’s Inside
Tranexamic acid*, Unitrienol T-27, Thyme extract (1), Citrus Peel extract, Gynostemma pentaphyllum extract, Hydroxypropyltrimonium hyaluronate, Licorice leaf extract, Evening primrose extract, Sodium hyaluronate (2), 1,3-butylene glycol, Concentrated glycerin, Dipropylene glycol, Polyethylene glycol 1500, Polyoxyethylene methyl glucoside, Polyoxybutylene polyoxyethylene polyoxypropylene glyceryl ether (3B.O.) (8E.O.) (5P.O.), Erythritol, Tuberose polysaccharide solution-BG, Polyoxyethylene glycerin (26E.O.), 1,2-pentanediol, Carboxyvinyl polymer, Polyoxyethylene hydrogenated castor oil, Sodium metabisulfite, Phenoxyethanol * indicates "active ingredient"; no indication indicates "other ingredients"
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
Shop more like this
Words From Our Community
Honest reviews from skincare lovers around the globe.
This makeup base is perfect for my skin, which is prone to change due to seasonal changes and stress. The light texture spreads easily and blends seamlessly into the skin. When I use it, it naturally covers redness and dullness, brightens and evens out the skin, dramatically improving the finish of my foundation. It's also moisturizing and non-drying, which is a plus, so even sensitive skin can use it continuously without any irritation.
I've been using Ayura's serum and lotion for over 20 years. I'd always used Balancing Primer Sensitive: "I (refreshing type) in summer and mornings, II (moisturizing) in winter and nights." However, since I discontinued I, I recently switched to using "EX (thick) in summer and mornings, and II (moisturizing) in winter and nights." I've never experienced any itching or other issues with the products throughout the series, but I do experience acne and rough skin if I overeat or forget to remove my makeup. This seems to keep the condition from getting worse. The EX has a liquid glue-like texture, which is good and bad. It's thick and doesn't spill easily from the palm of your hand, and it feels moisturizing, but it leaves a sticky feeling when you turn it over, making it unsuitable for use before applying makeup in the morning. Using just this one product can leave a slightly dry, crusty feeling after it's absorbed. It feels like a layer of moisture is left on the skin (not like my skin has expanded, but like a layer is sitting on top of it...). Also, if I press the pump halfway to adjust the amount used and then try to use it the next day, crystals seem to form around the pump nozzle, which can feel gritty like salt when I apply it to my skin. Also, the lid feels unnecessarily bulky, or rather, sturdier than the product itself, which makes me wonder why, in a time when simplification of packaging and sustainability are being promoted... I wish they would sell the lidless version as a refill. Perhaps I'm being selfish because I have a series of products I can return to, but I feel that the ingredients haven't been updated in a long time and the anti-aging effects are a little lacking, so I'm considering switching to a different brand for the time being.
Ayura's whitening lotion for sensitive skin. It's so gentle on the skin that I love it so much I keep buying it again and again. From the rainy season until the end of summer, this one bottle is all you need. In the fall, winter, and spring, I layer it with lotion and cream. It's like a protective charm for me, and I want to continue using it for a long time to come!
I thought Sensitive II was okay, but it left my hands extremely dry. I bought this anyway. It's like a thick lotion, but it's easy to apply and very refreshing. I think I'll need a separate product to combat dryness in the winter.
This makeup base is perfect for my skin, which is prone to change due to seasonal changes and stress. The light texture spreads easily and blends seamlessly into the skin. When I use it, it naturally covers redness and dullness, brightens and evens out the skin, dramatically improving the finish of my foundation. It's also moisturizing and non-drying, which is a plus, so even sensitive skin can use it continuously without any irritation.