AYURA
AYURA Balancing Primer Sensitive EX, 100ml
AYURA Balancing Primer Sensitive EX, 100ml
Rated 5.9 out of 7.0 by Japan’s largest beauty community
A whitening lotion for sensitive skin that prevents roughness and dryness, leaving skin firm and radiant.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A whitening cosmetic lotion for sensitive skin that prevents roughness and dryness, leaving skin firm and radiant. It is gentle to use and keeps skin moisturized and healthy.
Ingredients
Tranexamic acid*, Unitrienol T-27, Thyme extract (1), Citrus Peel extract, Gynostemma pentaphyllum extract, Hydroxypropyltrimonium hyaluronate, Licorice leaf extract, Evening primrose extract, Sodium hyaluronate (2), 1,3-butylene glycol, Concentrated glycerin, Dipropylene glycol, Polyethylene glycol 1500, Polyoxyethylene methyl glucoside, Polyoxybutylene polyoxyethylene polyoxypropylene glyceryl ether (3B.O.) (8E.O.) (5P.O.), Erythritol, Tuberose polysaccharide solution-BG, Polyoxyethylene glycerin (26E.O.), 1,2-pentanediol, Carboxyvinyl polymer, Polyoxyethylene hydrogenated castor oil, Sodium metabisulfite, Phenoxyethanol * indicates "active ingredient"; no indication indicates "other ingredients"
How to use
Use in the morning and evening after washing your face. Pump the dispenser twice to dispense the amount into your palm and apply it evenly to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This makeup base is perfect for my skin, which is prone to change due to seasonal changes and stress. The light texture spreads easily and blends seamlessly into the skin. When I use it, it naturally covers redness and dullness, brightens and evens out the skin, dramatically improving the finish of my foundation. It's also moisturizing and non-drying, which is a plus, so even sensitive skin can use it continuously without any irritation.
I've been using Ayura's serum and lotion for over 20 years. I'd always used Balancing Primer Sensitive: "I (refreshing type) in summer and mornings, II (moisturizing) in winter and nights." However, since I discontinued I, I recently switched to using "EX (thick) in summer and mornings, and II (moisturizing) in winter and nights." I've never experienced any itching or other issues with the products throughout the series, but I do experience acne and rough skin if I overeat or forget to remove my makeup. This seems to keep the condition from getting worse. The EX has a liquid glue-like texture, which is good and bad. It's thick and doesn't spill easily from the palm of your hand, and it feels moisturizing, but it leaves a sticky feeling when you turn it over, making it unsuitable for use before applying makeup in the morning. Using just this one product can leave a slightly dry, crusty feeling after it's absorbed. It feels like a layer of moisture is left on the skin (not like my skin has expanded, but like a layer is sitting on top of it...). Also, if I press the pump halfway to adjust the amount used and then try to use it the next day, crystals seem to form around the pump nozzle, which can feel gritty like salt when I apply it to my skin. Also, the lid feels unnecessarily bulky, or rather, sturdier than the product itself, which makes me wonder why, in a time when simplification of packaging and sustainability are being promoted... I wish they would sell the lidless version as a refill. Perhaps I'm being selfish because I have a series of products I can return to, but I feel that the ingredients haven't been updated in a long time and the anti-aging effects are a little lacking, so I'm considering switching to a different brand for the time being.
Ayura's whitening lotion for sensitive skin. It's so gentle on the skin that I love it so much I keep buying it again and again. From the rainy season until the end of summer, this one bottle is all you need. In the fall, winter, and spring, I layer it with lotion and cream. It's like a protective charm for me, and I want to continue using it for a long time to come!
I thought Sensitive II was okay, but it left my hands extremely dry. I bought this anyway. It's like a thick lotion, but it's easy to apply and very refreshing. I think I'll need a separate product to combat dryness in the winter.
This makeup base is perfect for my skin, which is prone to change due to seasonal changes and stress. The light texture spreads easily and blends seamlessly into the skin. When I use it, it naturally covers redness and dullness, brightens and evens out the skin, dramatically improving the finish of my foundation. It's also moisturizing and non-drying, which is a plus, so even sensitive skin can use it continuously without any irritation.