MAIHADA
MAIHADA Skin Moisturizing Whitening Essence, 30ml
MAIHADA Skin Moisturizing Whitening Essence, 30ml
@cosme rating: 4.4/7.0
A whitening serum that prevents blemishes and gives a radiant, clear complexion
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A medicated whitening serum that contains whitening active ingredients to prevent dark spots and freckles. The concentrated moisture penetrates deep into the stratum corneum. It gives a radiant translucency to even dull skin, leading to bright, lustrous skin. *Dryness may occur.
Ingredients
Tranexamic acid*, purified water, 1,3-butylene glycol, ethanol, concentrated glycerin, dipropylene glycol, Rice Power No. 7-A (rice fermented extract No. 7-A), propylene glycol dicaprate, α-olefin oligomer, d-δ-tocopherol, rice pre-emergence leaf extract hydrolysate, glycosyl trehalose/hydrogenated starch hydrolysate mixed solution, pear juice fermentation liquid, tea extract (1), Job's tears fermentation liquid, sodium hyaluronate (2), hydrolyzed rice bran extract, sodium acrylate/sodium acryloyldimethyltaurate copolymer/isopropyl alcohol Hexadecane/Polysorbate 80, Disodium edetate, Ethyl oleate, Carboxyvinyl polymer, Xanthan gum, Glycerin fatty acid ester, Dipentaerythrityl fatty acid ester (1), Cetostearyl alcohol, Nylon powder, Sodium metabisulfite, Behenyl alcohol, Methylpolysiloxane, Sorbitan monooleate, Polyethylene glycol monostearate, Sodium monohydrogen phosphate, Sodium dihydrogen phosphate, Sodium hydroxide, Sodium lactate solution, Ethylparaben, Phenoxyethanol, Methylparaben, Caramel *; Unbranded; Other ingredients
How to use
STEP 1: Take two pumps onto your palm and spread evenly over your entire face. STEP 2: Finally, gently lift your palms from the inside to the outside of your face to blend into your skin.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It has a strong sake-like smell, but once you get used to it, it's fine. It's like a white, loose emulsion and spreads easily. There was no change, but it wasn't bad.
I used two sample packets. I wasn't sure about the immediate effect, but the feel was good, so I gave it a star. It's a serum, but it has a soft, moisturizing emulsion-like texture and spreads easily. It didn't feel sticky after use, and the freshness continued. It also has no scent, so it doesn't interfere with other cosmetics, which I thought would make it easy to incorporate. It's quite expensive, but I'm sure there are other options, so I'm holding off on purchasing it. However, it seems to suit my skin, so I think it'll be on my list of future options.
I feel like whitening products lack moisturizing power, but this one is moisturizing and leaves my skin feeling soft and supple without drying out until the next morning, so I love it! It's a little pricey, but I think it's quite effective!
I have grape-sized dark spots on both cheeks that are difficult to cover with concealer, so I started using this product two years ago. The dark spots have become smaller and lighter, and now I don't even need to use concealer to notice them.
Texture: Light, like a lotion. Scent: Almost fragrance-free. Effect: I used this because I was concerned about dark spots during the sunburn season. I used up the whole bottle, but I wonder if the dark spots have lightened...? I often forget to apply sunscreen, so I should probably give it credit for not making the dark spots worse.