PRIOR
PRIOR Color Care Shampoo
PRIOR Color Care Shampoo
@cosme rating: 4.7/7.0
A shampoo that prevents pigment loss and prevents hair fading
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This shampoo prevents the loss of hair color pigments and your hair's natural melanin.It maintains your beautiful, fade-resistant hair color.Its fluffy, firm, and bouncy formula lifts your hair from the roots.It leaves your hair shiny after washing.
Ingredients
How to use
Wet your hair and scalp thoroughly, then spread an appropriate amount over your entire hair, lathering thoroughly and rinsing thoroughly. < the pump>. Hold the cap in place with your hand and turn the nozzle to the left to raise the head. (If it does not rise, tighten the cap and turn it again.) Next, press the head several times until the contents come out.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Despite the strong dye smell, it doesn't seem to dye my hair well. However, I think it works well as a conditioner. I started out using it for about a week straight, but now I use it 2-3 times a week and it's kept my hair looking good. I haven't had my gray hair dyed at the salon in about 5 months. Considering it's a replacement for my regular conditioner, the price seems relatively reasonable.
I've been buying this product for a long time, and it's great for covering gray hair. It doesn't stain the bathroom floor either. I apply it with my hands after shampooing. It washes off easily with soap. If you're looking for a transitional product until your next color, this is all you need.
I've tried several color treatments to hide gray hair, but I often found them a hassle because they required application on dry hair, required a long waiting time, and left my nails and fingers with the color, which was stressful. While some treatments deliver color in one go, they also made cleaning the bathroom a pain. This one can be easily applied to wet hair after shampooing, doesn't require long waiting times, doesn't transfer color to nails or fingers, and is easy to rinse out—all it takes to clean the bathroom is a breeze, so I use it every day. As for the color retention, after about five uses, the shiny, noticeable new gray hairs at my hairline have subsided. I wish it had been a little more intense, but I want to avoid the unsightly staining between salon appointments, so I think it's sufficient. Also, I don't find the conditioner particularly effective, so I plan to incorporate Fino's treatment about once a week. While this conditioner is likely to be a love-it-or-hate-it product, I really love the scent. It has a slightly herbal scent mixed in with the unique scent of hair dye. You use quite a lot at a time, so it's not the best value for money, but I'd buy it again. As I get older, I feel that my hair is really important, so I'm investing in it.
I purchased this along with the treatment from the same series. As a shampoo, it thoroughly removes dirt and leaves hair manageable, so I think it's good. To be honest, I'm not sure about the color retention. It seems to last a little longer than I expected. I'll wait until I've used up the whole bottle before deciding whether to buy it again.
I don't think the color lasts noticeably longer, but I feel it's more effective than other shampoos. My hair feels fluffy and voluminous after drying, so I find myself buying it again and again!