Loretta
Loretta Powder Muu, 180g
Loretta Powder Muu, 180g
Rated 5.0 out of 7.0 by Japan’s largest beauty community
A foam styling foam that can also be used for curling and styling hair.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Since we handle genuine products, you can order Loretta products with peace of mind knowing that we will provide a thorough response even if there is a problem with the product. This foam breaks up loose curls and creates a modern, dry style. With its soft setting power, you can create a sophisticated look by simply massaging and loosening your curls. It also contains ingredients to care for UV damage. *Due to product renewal, the product you receive may be packaged differently from the image shown.
Ingredients
How to use
Take an appropriate amount in your palm and apply it to your hair.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I used this every day when I got a perm about five years ago. I recently got another perm and bought the same product I used five years ago. Hmm, was it really like this? I can't believe it. After shampooing, conditioning, and after-bath treatment, and blow-drying, my hair looked shiny, manageable, and curled just as I'd hoped. But as soon as I applied Powder Muu, my hair suddenly lost its shine, became stiff, and felt like it was all one strange clump. I'm aiming for soft-looking hair, but this didn't quite cut it. I wonder if I should have used it. But I'm sure I used it before. I didn't color my hair before, and now I do, so maybe it's because of the difference in the level of damage. I'm looking for something else, but there aren't many mousse products out there. I'm going to give up on the idea of using mousse for perms and try a few different options.
I wasn't sure what to expect from a foam styling product, but it has a very fine foam and is bouncy like mousse. I scrunched it on my curled hair and it held up well even when I went out!
I've always wanted a foam that can be used for curling hair. I think it's revolutionary! I enjoy using it every once in a while because it gives me a different nuanced finish than usual (*ﾟ▽ﾟ*)
I have long, curly hair, so styling products are essential. I've used a variety of hair oils and styling products, but I love Loretta for its scent and feel, so I've used a variety of its products. This is a hair mousse for waves, which blends smoothly into hair without stickiness, keeping it in natural waves. It has a gentle scent and is easy to use, so I use it every day. I recommend it for those who like a smooth finish with a natural shine that doesn't clump.
I use it for digital perms. It gives a soft, fluffy finish with nice waves that can be easily combed through without clumping.