Loretta
Loretta Devil Gel Wax 5.0, 240g
Loretta Devil Gel Wax 5.0, 240g
Rated out of 7.0 by Japan’s largest beauty community
A new type of gel wax that creates a soft and fluffy style
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Since we sell genuine Loretta products, even if there is a problem with the product, we will provide a thorough response, so you can order Loretta products with peace of mind. The gel texture also creates a cool and cute style for fashionable women. The moderate setting power creates a soft, nuanced style.
Ingredients
Water, ethanol, PG, VP/methacrylamide/vinylimidazole copolymer, PEG-8, glycerin, PEG-4, diglycerin, dimethylacrylamide/hydroxyethyl acrylate/methoxyethyl acrylate copolymer, PVP, silica, Astrocaryum murumuru seed oil, Rosa damascena flower oil, honey extract, hydrolyzed gardenia extract, carbomer, AMP, EDTA-2Na, BHT, polysorbate 60, BG, phenoxyethanol, methylparaben, fragrance
How to use
Spread a small amount between your fingertips or palms, then apply to the ends of your hair or areas where you want to add movement to your hair before styling.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Since I cut my hair short, I've only been styling it with spray, but my hairdresser recommended gel wax, so I bought some. It's a translucent light blue gel. Depending on the amount, you can create that popular wet hair look. It's sticky when you apply it to your hands, but it comes off easily with water, so it's surprisingly easy to use. It dries smooth, so I recommend it for people who don't like stiff hair. I'm looking forward to seeing how well it will hold in place during the humid season ahead, so I gave it 5 stars.
I was just looking for a styling product with a wet finish when I received this and tried it out. I apply it all over my hair as a base for styling in the morning, and it gives a nice finish when I set it. Sometimes I use too much and my hair ends up stiff, but it looks natural and reduces the amount of sloppy, frizzy hair that falls out after setting, so I always use it when I go out.
I bought this to create a wet look at the ends of my permed hair. I've repurchased the same Devil Gel Wax 7.0 several times, but I wanted to try something different and chose this slightly looser version. First of all, since it's a gel, some people will love it and others won't, but it does naturally have a crunchy texture. However, the crunchy texture isn't obvious from the outside, and I like that it doesn't feel sticky once it dries. Also, the crunchy texture seems to be water-soluble, so it washes away easily when washed, which I like because it's surprisingly easy to remove. However, because the texture is looser than 7.0, I ended up applying too much, which made it difficult to control. Speaking personally... I love this series, so I'll probably repurchase again, but I think I'll go back to 7.0 instead.
In the summer, I used to tie my hair in a ponytail, but because I have very fine hair, strands that didn't fully grow out would fall out in all directions, so I would spray it down in the morning. However, the spray didn't set it properly, and because I kept having to repeatedly re-pin the strands to hold them in place, the style would come undone by midday, leaving my hair looking all messed up. It was also extremely damaging, so I consulted my hairdresser, who told me that using sprays to set my hair is a bad idea. Apparently, when the set comes off, the cuticles come off too. So, I figured, only the hair on top of my head and the sides were damaged. I quickly searched for a gel and bought this gel wax. It doesn't break down or damage my hair, which makes me wonder what sprays were all about. It doesn't set hard, but it does have some hold and hold. It doesn't leave my hair shiny like oil. It's a sticky light blue gel, and I have to wash my hands after setting it, but I think it's pretty good. The packaging is cute too. Wouldn't it be nice to be able to share it with a man?
It has just the right amount of hold and is not sticky, which is great. I like how it blends in with my hair quickly.