Actually, I stopped by the counter to reassess my base makeup, and when I got my touch-up, the staff asked me, "Would you like some point makeup too?" I thought, "Wow, this is good," and immediately purchased this lipstick. Later, when I read the reviews, I couldn't help but be surprised that it wasn't popular (exaggerated, lol). It certainly doesn't make your lips look plump and voluminous. The color isn't very pigmented, either. But somehow... it does give a nice flush to dull adult lips. It doesn't have any weird shine, and it's not sticky! I absolutely love it. It's also very easy to use, so you can use this as a base first, followed by your favorite lipstick.