Simple Balance
Simple Balance Whitening Lotion, 220ml
Simple Balance Whitening Lotion, 220ml
Rated 5.1 out of 7.0 by Japan’s largest beauty community
New formula. Enhanced ingredients that add moisture and clarity.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
For bright, translucent skin. All in one bottle. "Lotion + emulsion + serum" Triple moisturizing formula Moisturizing...Provides ample moisture Penetration...Penetrates into every corner of the stratum corneum Sealing...Lotion locked in Double active ingredients Whitening and anti-blemish (※1)...Placenta extract Prevents rough skin and acne...Allantoin Beautiful skin moisturizing ingredients...Ceramide AQ (※2)/Double hyaluronic acid Additive-free and weakly acidic, designed with your skin in mind Alcohol-free/fragrance-free/colorant-free/mineral oil-free Patch tested and allergy tested (This does not guarantee that skin irritation and allergies will not occur in all people.) ※1...Inhibits melanin production and prevents dark spots and freckles ※2...N-Stearoyldihydrosphingosine, bisethoxydiglycol cyclohexanedicarboxylate *Packaging and ingredients may change without notice.
Ingredients
Placenta extract-1, allantoin Other ingredients. Purified water, dipropylene glycol, concentrated glycerin, 2-ethylhexyl palmitate, sodium hyaluronate (2), hydrolyzed hyaluronic acid, N-stearoyldihydrosphingosine, bis-ethoxydiglycol cyclohexanedicarboxylate, jojoba oil, coix seed extract, saxifrage extract, mulberry extract, trimethylglycine, polyethylene glycol 1500, sodium hydroxide, methylpolysiloxane, cetyl alcohol, cetearyl alcohol, polyethylene glycol monostearate, polyoxyethylene hydrogenated castor oil monoisostearate, self-emulsifying glyceryl monostearate, 1,3-butylene glycol, acrylic acid/alkyl methacrylate copolymer, hydroxypropyl cellulose, dl-α-tocopherol, edetate disodium, polyoxyethylene polyoxypropylene cetyl ether (20E.O.) (4P.O.), phenoxyethanol, paraben
How to use
After washing your face in the morning and evening, take an appropriate amount in your palm and apply it to your skin.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.