YOLU

YOLU is a Japanese night beauty brand from I-ne, launched in 2021 to care for hair while you sleep. The name comes from yoru, the Japanese word for night, with an L for luna, the moon. Each line pairs a shampoo and treatment with a hair oil, mist or mask: Calm Night Repair for dry, tangled hair, Relax Night Repair for frizz and Deep Night Repair for damage. The newer Mellow Night Repair hair milk and milk mask are made for very dry hair. Limited editions, like the summer and fig sets, arrive with new scents through the year. We ship YOLU from Japan, so you can stop waking up to frizz and tangles and wake up to smoother hair.

YOLU

74 products

FAQs about YOLU

Where can I buy YOLU shampoo?

SuzyKirei carries YOLU shampoos, treatments, hair oils and limited sets, bought in Japan for each order. US duties are prepaid at checkout.

What does YOLU mean?

It comes from yoru, the Japanese word for night. The brand swaps the R for an L, after luna, the Latin word for moon.

Which YOLU line should I choose?

Calm Night Repair is for dry, tangled hair, Relax Night Repair is for frizz and Deep Night Repair is for damage. Mellow Night Repair is the most moisturizing.

What does YOLU shampoo smell like?

Calm and Relax use soft, floral scents made to wind down before bed, according to the brand. Limited editions bring seasonal scents like mint and lychee or fig.

How do you use YOLU hair milk?

Smooth it through towel-dried hair at night, then blow-dry. It helps keep hair soft and less tangled while you sleep.