fino
fino Premium Touch Penetrating Hair Mask
fino Premium Touch Penetrating Hair Mask
The hair mask that has been a Japanese drugstore fixture for years, aimed squarely at ends that no longer match the rest of the hair.
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
fino Premium Touch Penetrating Essence Hair Mask is a Japanese intensive hair treatment used once or twice a week. Applied to towel-dried hair after shampooing, the rich texture melts into the strand and fills it with essence, targeting split and damaged ends so they feel closer in texture to the roots. Rinse after a few minutes.
How to Work It Into Your Routine
1. Shampoo first, then squeeze excess water out of the hair. Diluted product will not deposit properly.
2. Take roughly two teaspoons for semi-long hair, more for longer or thicker hair.
3. Work it through the mid-lengths and ends, where damage concentrates. Keep it off the scalp.
4. Leave for a few minutes, then rinse thoroughly.
Use once or twice a week in place of your usual conditioner.
What’s Inside
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Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
Words From Our Community
Honest reviews from skincare lovers around the globe.
It makes my hair smooth and the prickly feeling is gone, so I keep using it. It also calms down the roughness of my colored hair.
This hair mask is under 1000 yen and is incredibly good value for money. It's so high quality that I honestly can't believe it's a store-bought product. It makes my hair so smooth I'm left wondering if it's been treated by a hairdresser. It leaves my hair feeling smooth and manageable, which is amazing! It even smells great!
Honestly, because it's a silicone type, it coats your hair even when you're using a silicone-free shampoo, repairs damage, and makes your hair smooth. You don't need to leave it on before rinsing, so it's really time-saving! And it's so affordable!
Honestly, because it's a silicone type, it coats your hair even when you're using a silicone-free shampoo, repairs damage, and makes your hair smooth. You don't need to leave it on before rinsing, so it's really time-saving! And it's so affordable!
It's amazing because it makes my hair smooth from the day I use it! The amount I use also depends on how damaged my hair is, as I have a short bob, but I was able to see results with about a teaspoon or less, so I'm very happy! I feel like I can maintain the shine and smoothness of my hair by using it once or twice a week! However, it may also depend on the shampoo you use. If your shampoo is too moisturizing, the top of your hair may feel too moisturized and sticky, so I recommend trying it on just the ends the first time you use it! I personally find it better to use this product without a conditioner! The scent is great, so it's both hair care and a way to treat yourself! It's reasonably priced and easy to purchase, so I keep it in stock!