I have absolute confidence in the staying power and curling power of Heroine Make mascara! I can wear my makeup in the morning and keep my curls until the evening without having to touch them up. It claims to come off with hot water, so it would be great if it was a little easier to remove (even after soaking it in hot water and then washing my face with cleanser, a little remains), but that's too much to ask for with this curl retention.