I use this product because retinol doesn't work for me. I have very pronounced wrinkles between my eyebrows, so it's difficult to improve those, but it seems to be working on the wrinkles under my eyes caused by dryness. I use the tip of the tube like a pen and apply it to my nasolabial folds, between my eyebrows, and on my forehead. I think the texture is easy to apply. I'm on my second bottle, and while rich creams tend to cause breakouts, this one does cause occasional breakouts, but they're mild. A friend recently complimented me on the lack of wrinkles around my eyes, so while there hasn't been a dramatic change, I guess it's better than nothing?