The makeup I'm currently using is quite thin, so I was looking for something thicker that would also last longer, and I bought this. These brush-type products tend to be too thick, or I accidentally accidentally get the handle and it gets on my hands... so they might not be ideal for me when I'm in a hurry. If I don't wait long enough for it to dry, it can be disastrous. I tend to get tears in only one eye, so it does run on the outer corner of my eye, but the other eyeshadow stayed on well, so I think it's durable.