It's perfect for days when you don't want to look like you're wearing much makeup, or days when you want to look healthy! As it's a balm, it leaves your lips moisturized, which is great. I can't rely on this product alone to keep my lip and cheek colors lasting, so I use it to add a touch of color and shine! That said, there are days when I can get my makeup done with just this, so I personally find it super useful and use it a lot! I'll definitely be buying it again.