I thought it was just a regular toner, but it's actually a "wipe-off toner that gently removes dead skin cells and excess sebum." It has a refreshing texture, but it blends in well with the skin, and afterwards, it feels like my skin is moisturized from the inside out. That said, it's not sticky. The serum I use next soaks in and absorbs quickly. I don't need a primer to use after washing my face; it's like a "toner and toner at the same time." I always need a primer, but when using this toner, it seems like I can get by without one. However, there's one drawback! The scent is a bit strong, as they say with traditional cosmetics. I got used to it after using it a few times, but I wish they'd improve the scent. Other than the scent, I thought it was an excellent toner. I'd like to buy it again, at the mega discount of course. lol