This is so amazing! I would especially recommend this to anyone who only washes their face with lukewarm water in the morning. I have naturally dry skin, so I don't want to strip away too much sebum, and I've always just washed my face with lukewarm water. Even so, I was still bothered by the sticky, dry feeling on certain areas of my face when I woke up. But having to lather up my facial soap or foam on busy mornings is a hassle, and foaming cleansers just don't seem cost-effective... Then, I was at a nearby drugstore, about to buy my favorite FANCL Mild Cleansing Oil, when I happened to look next to it and saw a milky cleanser specifically for mornings. I gave it a try. In the morning, I squeezed two pumps of the milky formula from the pump bottle into my palm, quickly rubbed it onto my face without lathering, and then washed it off with lukewarm water as usual, without rubbing. The milky formula came off easily, making it incredibly easy to use. It cleans relatively cleanly, yet somehow leaves my skin feeling moisturized and soft. After that, when I do my regular skincare routine, the lotion, serum, and cream are absorbed smoothly into my skin, leaving it in great condition! The small bottle doesn't get in the way on the bathroom counter, and the pump with stopper makes it easy to carry when traveling or staying overnight. And best of all, it's so easy to find at your local drugstore and the affordable price are great! I've now completely become a fan of milk facial cleansers in the morning. I've been using Mycle for nearly 20 years, and I'm so grateful to FANCL for developing such great products!