I've been using Pantene's Color Care Pink for a long time. However, the treatment didn't quite suit me, so I bought a bunch of trial versions of other color shampoos and was researching them when I found this one! It was so easy to use that I bought the full version and started using it, and the color lasted even better. The treatment also leaves a glossy, thick (?) finish, which I really like. The scent is said to be lavender-based, but it was sweeter than I expected, which I liked. I'll be buying it again for a while!