I bought Lunasol because I preferred the color variations over RMK, which was a popular long-lasting lipstick for 1st Summer Cool and 2nd Spring Warm Skin. It didn't dry out my lips too much and the color lasted well. It also faded nicely. I was looking for a milk tea color, so I bought 08, which was close to what I had in mind. When I applied it, it turned out more reddish brown than I expected, probably because my original lip color is dark, but even with a beige lipstick, it didn't make my face look dull and gave me a refined look, so I thought it was a great department store lipstick. I'd probably like to buy it again if they came out with a limited edition color I like.