I bought this to wash my face in the morning. I'm lazy, so a foam type is essential, and FANCL is the best. I always used to just wash my face with warm water, but I always woke up with a dull complexion, probably due to the oxidation of oils while I was sleeping. But since I started using a foaming face wash, I can now start my morning skincare routine with soft, supple, and bright skin.