I find it useful on days when I want a light finish to my eye makeup. The color scheme is mainly matte, and I think the powder texture doesn't smudge evenly, even with my fingers. It's soft when first applied, and over time it blends into the skin, creating a natural shade. Even when layered, the color doesn't get muddy, giving a natural finish that doesn't make the eyes look blurry. It seems like it would suit people who like minimalist makeup.