Since it's Beauty Day on Suzykirei, I decided to just buy something I liked in-store without much prior information like reviews. That's when I found this lipstick. It's a perfect color, and I wonder why I hadn't noticed it before. It's called 11 Ecru, but it's a beige with a hint of yellow and white, with no reddish undertones. It's a color that can be styled or conservative, and it's seriously cute. Just looking at it makes me feel enchanted. Of course, the color is also enchanting on the lips, so I'm really glad I bought it. It's moisturizing and doesn't cause any problems even on dry lips (although I recommend applying it after applying to wrinkles, as the whiteness can become more noticeable). It's quicker to remove than the long-lasting lipsticks you often see these days, but since I like to reapply it multiple times and keep it looking beautiful, it's not a problem. The magnetic lid on the case also gives it a luxurious feel, and I'm excited to own it. The texture, moisturizing effect, and color are all perfect for me. It's also reasonably priced compared to other department store brands, making it an affordable option. I'll definitely buy the other colors!