My thoughts after using it for half a day: First of all, the brush is super easy to apply! And the color is cute. It's not a yellowish brown, but a pinkish brown with a reddish tint. It's easy to use and the finish is beautiful. It doesn't clump, separates nicely, and has a great lengthening effect. However... it smudges. It doesn't smudge as much as the thicker types that come off with hot water, but after about an hour, the color did transfer to my lower eyelid. (It seems like it can be fixed quite nicely with a cotton swab.) As for removing the makeup... it's difficult to remove with hot water, but you can use mascara remover, so it might be a pretty good product for everyday makeup!