It's not as "pink!!! Glossy!!!" as it looks (although I'm sure it can be if you apply it thicker), and even though I tend to prefer paler blushes, it still looks cute. When you apply it with your fingers, it gives off a glossy, bright look, which I would have loved when I was younger, but now that I'm older, I prefer to apply it with a fluffy brush. It goes on beautifully without looking powdery, which is what you'd expect from MAC, so I really love it.