As a cleanser, it didn't completely remove dirt from around the nostrils, so I think it's not that effective. However, since it comes out as a foam, you can wash your face quickly, which is great for when you don't have much time, like in the morning. It leaves your face feeling fresh and has a nice apple scent, so it's easy to use. I recommend it as a secondary product to save time, rather than as your main product!