La Mer
La Mer The Soft Fluid Long Wear Foundation (150 Natural)
La Mer The Soft Fluid Long Wear Foundation (150 Natural)
Rated 5.6 out of 7.0 on @cosme, Japan's largest beauty review site
La Mer's hydrating liquid foundation in shade 150 Natural, with buildable medium coverage, a radiant finish, and broad spectrum SPF 20.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
La Mer The Soft Fluid Long Wear Foundation is a hydrating liquid foundation with broad spectrum SPF 20, in shade 150 Natural, sized 30ml. It gives buildable medium coverage and a naturally radiant finish, smoothing the look of pores and fine lines while staying true through heat and humidity.
Why it's different
It is a treatment foundation built on La Mer's Miracle Broth, so it hydrates and softens the look of lines while it wears.
Coverage is buildable from medium, with a naturally radiant, skin-like finish rather than a flat matte.
Color Capsule Technology helps the shade stay true through sweat and humidity across a long day.
Key ingredients
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How to use
1. Shake the bottle well.
2. Smooth onto the face with fingertips or a foundation brush.
3. Blend outward from the center of the face down to the neck.
4. Layer where you want more coverage.
La Mer The Soft Fluid Long Wear Foundation (150 Natural)
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What kind of coverage and finish does it give?
Buildable medium coverage with a naturally radiant, skin-like finish. It softens the look of pores and fine lines rather than sitting matte or heavy.
Does it have SPF?
Yes, broad spectrum SPF 20. For extended time in the sun, pair it with a dedicated sunscreen underneath.
Is it good for dry or mature skin?
It is hydrating and built on La Mer's Miracle Broth, so it tends to suit dry and mature skin and resists settling into fine lines. Very oily skin may prefer to set it with powder.
How do I know shade 150 Natural is right for me?
Natural shades suit light-to-medium skin with a balanced undertone. Match the foundation to your jaw or neck in daylight, since the right shade should disappear into the skin there rather than on the back of the hand.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.