My hair is long, down to my chest. I tend to use a lot of conditioner. Even when I start using a matching shampoo and conditioner at the same time, the conditioner tends to run out first, so I use this conditioner in combination with the remaining shampoo from another manufacturer. The vanilla scent evokes a tropical vibe, so I use it frequently when it gets hot. While the scent feels strong when you're using it, it's not overpowering. If I use it at night, the scent isn't noticeable by morning. I massage it into the ends of my hair from around my neck down, leaving very little above my neck. It leaves my hair smooth and silky without weighing it down. I have thick, coarse hair, so I don't mind using it every day, but I also use it about once a week as a special care product. The scent is refreshing and the results are great, so I like to use it as a pampering treat on tired days.