MIO
MIO Even Better City Block Pollution Protection 40 N, 30ml (SPF40)
MIO Even Better City Block Pollution Protection 40 N, 30ml (SPF40)
@cosme rating: 5.1/7.0
Beautiful, white skin without blemishes or uneven skin tone** For the ideal finish.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
With its excellent UV protection of SPF40/, this sunscreen and makeup primer prevents sun spots and freckles and protects bare skin from exposure to airborne pollutants such as car exhaust. This beige cream formula prevents roughness while concealing pores. It keeps skin comfortable while improving makeup application and staying power. **Shiratama-bihada (white ball-like, beautiful skin) refers to bright, even, and beautiful skin with a fine texture like white balls (quasi-drug). Product name: Even Better City Block Pollution Protection 40 N
Ingredients
How to use
Apply an appropriate amount evenly to the entire face, avoiding the area around the eyes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I used the sample product and it spreads well as a base. I also liked the color, so I bought it.
I bought this last Saturday at The Cosmetics Company store in my local premium outlet. It was 30% off the regular price of ¥6,600, so it was ¥4,620. It seems to be the current model for now. Lately, I've been thinking about buying a versatile primer that can be used with various liquid foundations. I was also considering buying La Roche-Posay's popular primer at drugstores. They sell a clear gel type and this beige primer, and I chose this cream type because it feels more like it's been applied. I used it with the Clinique liquid foundation I bought at the same time, and the beige color became clear when blended. It also has a whitening effect, acts as both a primer and sunscreen, so I think it will be a reliable product. I'm glad I was able to get the current model at 30% off.
It's gentle on the skin, has a radiant finish, and the beige color is natural and very nice. I love that it has so many effects. It used to have a lot of creases, but it seems to have been improved. However, I think it would be better if it adhered a little better and didn't crease easily.
While my friends of the same age are undergoing dark spot removal treatments, I'm still blemish-free. I think it's thanks to this product. I've been using City Block for about 30 years. The packaging, formula, and price have changed, but I've stuck with this one. I played outdoor sports when I was younger, but even so, at my age, I can attest to the fact that it still protected me from UV rays. It pairs well with liquid foundations like Lancôme Teint Idole and Blanc Expert, and doesn't flake. I don't need full coverage, so this is perfect. It doesn't tone up. The only thing I'd like to see improved is a flatter, more stable lid, as it's unstable and tends to tip over when placed face down. P.S. The color looks more beige with a yellowish tinge, but the coverage isn't so strong that it's noticeable, so even I, a cool-toned, fair-skinned person, can wear it without any discomfort.
This is a very dark sunscreen. When I took it out of the tube, it looked like my skin tone, but when I spread it on my skin, it looked yellowish. The color is dark, but I don't think it had much coverage. It didn't hide anything. I was hoping it would remove the redness on my cheeks, but even when I patted it in, it didn't make much difference and I think it was comfortable to wear. It didn't make my skin feel tight or sticky, though, so it might not be good for midsummer. It's not bad, but at over 6,000 yen, it's a bit much. I'd either spend a little more and buy something better, or there are other cheaper, better products out there, so I don't think I'll buy it again.