Beauty of Joseon
Beauty of Joseon BOJ Stay Fresh Sun Cream SPF50+ (Purple), 50ml
Beauty of Joseon BOJ Stay Fresh Sun Cream SPF50+ (Purple), 50ml
Rated 5.1 out of 7.0 by Japan’s largest beauty community
Skincare, UV protection, and color correction all in one.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A moisturizing texture that provides UV protection. This 3-in-1 color-control UV protector offers strong UV protection with SPF50+ PA++++, while also providing moisturizing effects with aqua ceramide*1! Formulated with CICA*2, it protects troubled skin*3 during the day. Recommended for those with yellowish skin tones and those who want a cool-toned purple & correcting*4 effect! *1 Moisturizing ingredient *2 Centella asiatica extract (skin conditioning ingredient) *3 Due to external irritants *4 Due to makeup effect
Ingredients
How to use
After preparing your skin with skincare products, apply an amount about the size of 1-2 pearls. Place it on five points on your face: forehead, nose, both cheeks, and chin. Using your fingertips, gently and evenly spread it from the center of your face outwards. *TIP Applying it before too much time has passed since your skincare routine will prevent a white cast and ensure even adhesion. Applying too little will not provide sufficient sun protection. Precautions for Use Use with caution to ensure that no skin abnormalities occur. Discontinue use if the cosmetic product does not suit your skin, or if any of the following occurs. Continued use may worsen symptoms, so it is recommended to consult a dermatologist. (1) If redness, swelling, itching, irritation, discoloration (such as white spots), or darkening occurs during use. (2) If the skin to which the product was applied is exposed to direct sunlight and abnormalities like those in (1) occur.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.