Eye Puchi
Aipuchi Beauty Mascara (03 Deep Navy), 35g
Aipuchi Beauty Mascara (03 Deep Navy), 35g
Rated 5.1 out of 7.0 by Japan’s largest beauty community
Strong curl retention that can withstand the weight of your eyelids
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
Couldn't load pickup availability
What it is
Introducing a new color, Deep Navy, to Eyelid Tape's Mascara for Single and Deep-set Eyelids! This deep, translucent navy color isn't as heavy as black, but it accentuates the presence of single and deep-set eyelid lashes, giving you a wide-open look. Mascara for Single and Deep-set Eyelids. Because the eyelid covers the lashes of single and deep-set eyelids, the curl is easily pushed down, and the mascara tends to rub off and smudge. Developed by Eyelid Tape, a company that has always thought about single and deep-set eyelids, this mascara for single and deep-set eyelids keeps your lashes curled and prevents smudging all day*1. *According to brand research. Effects may vary from person to person Unique mascara formula ◆ Protects the curl created with a curler [Instant locking ingredients] Securely holds the curl the moment you apply [Shape memory polymer] Keeps the curl in place for a long time even when pressed down by the eyelid Contains beauty moisturizing ingredients ◆ Prevents smudging *2 Waterproof and resistant to sweat and tears Oil-proof and resistant to sebum and oil Smudge-proof and resistant to rubbing *2 Effects may vary from person to person Unique brush ◆ [Naginata-shaped] brush Penetrates deep into the base of the eyelashes hidden by the eyelid, allowing you to apply the product from the inner corner of the eye to the outer corner without leaving any residue.
Ingredients
How to use
Use after curling your eyelashes with an eyelash curler. The angled naginata-style brush allows you to apply the product starting from the base of your lashes. Pressing the brush against the base of your lashes for a few seconds will help keep the curl stronger. Use the tip of the brush to lift your lashes as you apply to the inner and outer corners of your eyes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.