PAUL & JOE
PAUL & JOE Protecting Primer SPF50+ PA++++ Limited Half Size (01)
PAUL & JOE Protecting Primer SPF50+ PA++++ Limited Half Size (01)
@cosme rating: 5.4/7.0
It maintains a fresh, translucent, and radiant complexion.*1
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A limited-edition half-size of the strongest*2 UV-cut primer that keeps your skin looking fresh, translucent and radiant*1 without breaking it. *1 Makeup effect *2 The brand's highest domestic standard UV cut index (SPF50+/PA++++) To commemorate the first anniversary of the launch of Paul & Joe's popular UV-cut primer, "Protecting Primer," a limited-edition half-size is now available! We have selected two popular colors from Paul & Joe's primers, which are so popular that some users even use the primer alone to finish their makeup. This size is convenient for your first encounter or reunion with "Protecting Primer," as well as for travel and for using both colors interchangeably every day. ・While offering the highest level of UV protection in Japan, it has a fresh feel and a finish that feels translucent. It covers dullness, uneven skin tone, pores, and other skin imperfections, creating a smooth and even complexion with a translucent, radiant look. Furthermore, it is meticulously formulated to resist creasing, preventing makeup breakdown caused by various factors such as dryness, excess sebum, and the adhesion of the makeup film. Even in seasons when base makeup can be stressful, it firmly maintains a fresh, beautiful, and radiant complexion. ・12-hour makeup longevity: Long-lasting application and minimal pore visibility (according to brand research; individual results may vary) ・Features blue light protection. <Beauty ingredients> Moisturizing ingredients: Orange flower water (orange blossom water), white lily extract (Madonna lily root extract), acetylated hyaluronic acid (sodium acetylated hyaluronate), hydrolyzed hyaluronic acid, hyaluronic acid (sodium hyaluronate), niacinamide, guava extract (guava leaf extract), phospholipid polymer (polyquaternium-51) Emollient ingredient: Jojoba oil (jojoba seed oil) How to use ○Take an appropriate amount (about 1 pump) and spread evenly over the entire face. ○After use, wipe the nozzle of the dispenser clean and close the cap tightly. ◆Insufficient UV protection will not be achieved if the amount used is insufficient. ◆If it gets on clothing, wash it thoroughly with detergent immediately. When washing, avoid using chlorine bleach.
Ingredients
How to use
Take an appropriate amount (about 1 pump) and spread it evenly over your entire face. ○After use, wipe the nozzle of the dispenser clean and close the cap tightly. ◆Using too little product will not provide sufficient UV protection. ◆If it gets on your clothes, wash it thoroughly with detergent immediately. When washing, avoid using chlorine bleach.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.