Sana Newborn
NewBorn by SANA Coloring Brow Mascara (04 Caramel Beige)
NewBorn by SANA Coloring Brow Mascara (04 Caramel Beige)
@cosme rating: 5.4/7.0
For soft, natural, and sweet eyebrows that are as light as caramel
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Every day, my perfect eyebrows. Easy to apply! Limited edition: Light, thin brows in caramel beige. *Minimal brush, 10mm. . Doesn't stick to skin. . No technique required. . Soft color payoff. *Sana brand's light, mellow, sophisticated beige. The tiny brush allows for easy maneuverability! Easy, fluffy brow mascara. Softens the impression of your natural brows and creates sophisticated brows with just one application. . Fluffy film formula coats each brow hair, thoroughly covering the color of your natural brows. It doesn't become brittle over time, and the ultra-fine fibers give it a fluffy texture like downy hair! Formulated with serum ingredients: panthenol, arginine, sodium hyaluronate, and chamomile flower extract (all moisturizing). Resistant to sweat, water, and sebum! Waterproof. Rub-resistant. Easy to remove with warm water.
Ingredients
Water, BG, Acrylates/Ethylhexyl Acrylate Copolymer, DPG, Octyldodecanol, Alcohol, Neopentyl Glycol Diethylhexanoate, Nylon-66, 1,2-Hexanediol, Acrylates Copolymer, Pentylene Glycol, Panthenol, Arginine, Sodium Hyaluronate, Chamomile Flower Extract, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Magnesium Aluminum Silicate, Silica, Ceteth-20, Cellulose Gum, Tocopherol, Hydroxyethylcellulose, Laureth-21, Rayon, Phenoxyethanol, Methylparaben, Talc, Mica, Titanium Dioxide, Iron Oxides, Aluminum Hydroxide
How to use
1. Apply against the direction of hair growth: Apply from the root of your eyebrows, working against the direction of hair growth, from the outer edge to the inner edge. 2. Trim the hair: While tweaking the hair, apply the product in a combing motion from the inner edge to the outer edge. If using with other eyebrow products, use this product as a finishing touch.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The brush is small and easy to apply, and it holds the liquid well, so the color settles nicely on my brows. Most of the mascaras I've bought recently don't hold the liquid in the brush, don't clump, and have a natural finish, but they don't color my brows at all, leaving them looking like they're not even wearing any, so I was looking for a brow mascara that would give them a bold, bright color. I thought I'd found the perfect product! I was considering bleaching my brows, but while I can't change the way I look without makeup, applying makeup will get rid of my dark, blobby brows, so I think I'll hold off on bleaching for the time being.
I liked the small brush. I would be happy if there were more colors, such as grays.
The small, maneuverable brush makes application easy, doesn't smudge on the skin, and leaves a soft finish. While older eyebrow mascaras can look sticky and flat, this one is lighter and gives a softer look to your brows, which I love. However, while the name "caramel beige" might lure me in thinking it would be a slightly sweet brown, it's actually a whitish beige. I think it's the perfect color for those who don't want reddish or yellowish tones.
It doesn't stick to the skin and is easy to apply with the tiny brush. The color is cute and I like it, but personally I think the color will look better if you use concealer or bleach your eyebrows first!
I love eyebrow mascara and have a lot of it, but this is just your average eyebrow mascara (lol). The only downside is that the liquid tends to get on your skin, probably because of the shape of the comb.