shu uemura
shu uemura Unlimited Block: Booster Advanced SPF50, 30ml (Lumi Blue)
shu uemura Unlimited Block: Booster Advanced SPF50, 30ml (Lumi Blue)
Rated 5.1 out of 7.0 on @cosme, Japan's largest beauty review site
A perfection primer, SPF50+, that resists creasing and tones up, in Lumi Blue.
✓ 100% authentic, bought in Japan
✓ Ships from Tokyo in 3 business days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Unlimited Blur:Booster Advanced is shu uemura's iconic primer, evolved to focus on crease-resistance, dewy moisture, and tone-up. Applied in one step after skincare, it perfects the whole makeup look, keeping the base fresh from morning until night. SPF50+ adds sun protection. Lumi Blue gives a clear, radiant tone-up, in a 30mL bottle.
Why it's different
Focuses on crease-resistance, dewy moisture, and a brightening tone-up.
One step after skincare perfects the base and keeps makeup fresh all day.
SPF50+ sun protection built into a smoothing, radiant primer.
Key ingredients
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How to use
1. After your skincare, take an appropriate amount.
2. Spread it evenly over the whole face.
3. Follow with foundation.
shu uemura Unlimited Block: Booster Advanced SPF50, 30ml (Lumi Blue)
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What does the primer do?
It smooths and perfects the base, focusing on crease-resistance, dewy moisture, and a brightening tone-up so makeup stays fresh all day.
What does the Lumi Blue shade do?
Lumi Blue adds a clear, radiant tone-up that brightens dullness for a luminous, even-looking base.
Does it have sun protection?
Yes, it offers SPF50+, so it adds daily sun defense while it primes and tones up the skin.
When do I apply it?
Apply it after your skincare and before foundation, spreading an even layer over the whole face.
We ship internationally from Japan!
International Delivery Rates
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does international shipping take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan. As of 22 July 2026:
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
These are estimates only. Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. We offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I have to pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
What our customers are saying
It was refreshing and pleasant to use! Both have a pearly finish, and the pearly glow brightens the skin tone. On their own, they were too shiny, so layering foundation was a must. I have fair cool undertones, so the blue suited me better. The beige probably had gold-like pearl in it, so it made me look a little sun-tanned. If you layer foundation, you probably don't need to worry about the pearly color as much, but I'm picky, so it bothered me lol. By the way, the staying power was great, and my skin stayed radiant until the evening, which was what I liked most about it! It wasn't drying or greasy, and left my skin looking beautiful, so I was pleased! It made me want to try using it with Shu's foundation and line!
I bought a sample because they had one. I was curious about it, so this was a relief. It has sunscreen properties and is easy to use. I'm still undecided about whether to buy it or not.
I bought a sample because they had one. I was curious about it, so this was a relief. It has sunscreen properties and is easy to use. I'm still undecided about whether to buy it or not.
I was intrigued, so I bought a sample first. Both the beige and blue look nice. I plan to use them depending on my mood that day and the skin tone I want to achieve. I think the beige is best in terms of coverage, so I thought it would be good to layer the blue on top of it on the beauty spots, and use two shades at the same time. I'm also interested in the pink.
I bought a sample. Tone-up effect is , and smudge resistance is . Shu's products are not that bad, but I feel like I need this.