shu uemura
shu uemura Unlimited Block: Booster Advanced SPF50, 30ml (Icy Mauve)
shu uemura Unlimited Block: Booster Advanced SPF50, 30ml (Icy Mauve)
@cosme rating: 5.1/7.0
Omnidirectional Perfection Primer
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Shu Uemura's classic primer has evolved to focus on staying power, freshness, and tone enhancement*1. This omnidirectional perfection primer maximizes the perfection of your makeup. Just one quick application in the morning. Both your makeup and you will be satisfied until you go to bed at night. *1 Due to makeup effects.
Ingredients
How to use
After preparing your skin with your skincare routine, take an appropriate amount and apply it to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought a sample. Tone-up effect is , and smudge resistance is . Shu's products are not that bad, but I feel like I need this.
It was refreshing and pleasant to use! Both have a pearly finish, and the pearly glow brightens the skin tone. On their own, they were too shiny, so layering foundation was a must. I have fair cool undertones, so the blue suited me better. The beige probably had gold-like pearl in it, so it made me look a little sun-tanned. If you layer foundation, you probably don't need to worry about the pearly color as much, but I'm picky, so it bothered me lol. By the way, the staying power was great, and my skin stayed radiant until the evening, which was what I liked most about it! It wasn't drying or greasy, and left my skin looking beautiful, so I was pleased! It made me want to try using it with Shu's foundation and line!
I purchased the blue and beige trial set. It offers strong sun protection, but it's easy to apply and doesn't feel harsh on the skin. The blue one makes my skin look clearer, which is my favorite.
I bought a sample because they had one. I was curious about it, so this was a relief. It has sunscreen properties and is easy to use. I'm still undecided about whether to buy it or not.
I bought a sample. Tone-up effect is , and smudge resistance is . Shu's products are not that bad, but I feel like I need this.