Attenir
Attenir Bright Inception, 30ml
Attenir Bright Inception, 30ml
Rated 5.2 out of 7.0 by Japan's largest beauty community.
A medicated whitening* serum that awakens the memory of white
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
This medicated whitening* serum draws out the skin's natural whitening power*, leading to beautiful, translucent skin. With Attenir's "Continuous Active VC," which boasts the highest VC reduction power, and a "penetrating beauty design" that smoothly delivers beauty ingredients to mature skin, it leads to radiant, translucent, beautiful skin. *Whitening refers to the effect of suppressing melanin production and preventing blemishes and freckles. (Quasi-drug) Brand name: Attenir Brightening Serum
Ingredients
How to use
After toning your skin with lotion in the morning and evening, take 1-2 pumps of the product from the dispenser and apply it to your entire face. Be especially careful to apply it to areas prone to blemishes and freckles. .Usage order (cleanser → face wash → lotion) → this product → (morning: daytime beauty emulsion or evening: nighttime moisturizing cream/gel)
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was looking for an affordable whitening serum and reading reviews, and I found a good one at Attenir, so I bought it. The adult pink packaging is cute and reminds me a little of Cosme Deco's packaging. The texture is quite runny. It's a much runnier texture than Astalift's whitening serum. But it absorbs quickly and feels good, so it seems like it would be good to use in the morning. I'll continue to use it. I bought it at Suzykireistore BEAUTY DAY.
It's smooth and absorbs well. It feels great to use. I'll definitely buy it again. I've only just started using it, so I don't know if it's effective. It seems to have a preventative effect. I hope I don't get any dark spots as we approach autumn, but I'm a bit worried. But I'm hopeful.
I've used up the serum from the summer collection I received from Suzykirei last year. It's perfect for summer skin. It seems that skin care products are particularly hard to work effectively on in summer. It contains unique functional ingredients that give luminosity to adult skin, which is prone to blemishes, and a formula that allows vitamin C to be effective in a fresh state, preventing blemishes and leading to an overwhelmingly clear complexion. It's also very comfortable to use because it's not sticky and blends easily into the skin.
It's smooth and absorbs well. It feels great to use. I'll definitely buy it again. I've only just started using it, so I don't know if it's effective. It seems to have a preventative effect. I hope I don't get any dark spots as we approach autumn, but I'm a bit worried. But I'm hopeful.
I was looking for an affordable whitening serum and reading reviews, and I found a good one at Attenir, so I bought it. The adult pink packaging is cute and reminds me a little of Cosme Deco's packaging. The texture is quite runny. It's a much runnier texture than Astalift's whitening serum. But it absorbs quickly and feels good, so it seems like it would be good to use in the morning. I'll continue to use it. I bought it at Suzykireistore BEAUTY DAY.