&be
＆be Blue Sponge
＆be Blue Sponge
Rated 5.7 out of 7.0 by Japan's largest beauty community.
Contains hyaluronic acid for a soft and chewy texture! New colors of the popular sponge now available!
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
The moist, soft feel and beautiful finish remain unchanged, and our unique manufacturing process has resulted in a vibrant color sponge that can be used safely even when wet. The refreshing blue will improve your base makeup finish and your mood!
Ingredients
How to use
Apply powder or highlighter directly to the sponge, then lightly pat it onto your cheeks and forehead using the bottom of the sponge, and onto the corners of your eyes and nose using the narrow tip. It's also ideal for blending liquid foundation or concealer applied directly to the skin. [Care Instructions] [Easy Care] Wrap the sponge in the &be Sponge Cleaning Sheet and massage it in to remove any dirt. Then, dry it in a well-ventilated, shady area. [Proper Care] Wash with mild detergent and lukewarm water, then drain. Wrap it in a dry towel to thoroughly drain the water, then dry it in a well-ventilated, shady area.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It was just fine! It's soft and fits my skin well. I didn't really notice any hyaluronic acid effects. I think this is a little better than the 100 yen store stuff. So I thought it would be better to just go with the disposable 100 yen store stuff.
It expands and becomes very bouncy when it absorbs water. I feel like it makes foundation stick exceptionally well. I'd love to buy it again!
I'm glad I bought the black one before, it's easy to hold and use.
I bought this to use with my &be concealer. It has just the right amount of chewy texture, blends well with the concealer, and minimizes irritation around the eyes, so I keep buying it. The teardrop shape makes it easy to apply to the small areas around the inner corner of the eye or to a larger area, depending on how you apply it. It can also be washed with foundation detergent, making it hygienic to use.