LUX
LUX Super Rich Shine Straight Beauty Frizz Care Shampoo, 400g
LUX Super Rich Shine Straight Beauty Frizz Care Shampoo, 400g
@cosme rating: 4.9/7.0
Transforms wavy hair caused by humidity into shiny, silky hair that is easy to run your fingers through.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Gives humid, wavy hair a silky, shiny finish that feels smooth to the touch. . Formulated with 80% beauty serum (※1) and silk and argan oil (※2). . Contains frizz care (※3) from roots to tips, and collagen (※4) (a hair-smoothing ingredient). . Scented with juicy fruit and a gorgeous floral scent. *1...Contains water. Excluding preservatives and stabilizers *2...Hydrolyzed silk, argan oil...Repairing ingredients *3...Gives hair smooth, manageable hair *4...Hydrolyzed collagen
Ingredients
Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Arginine, Polyquaternium-10, Disodium EDTA, Glycerin, Tocopheryl Acetate, Sodium Acetate, Isopropanol, Jojoba Seed Oil, Argania Spinosa Kernel Oil, PPG-7, Hydrolyzed Collagen, Hydrolyzed Silk, Butylene Glycol, Hydrolyzed Hyaluronic Acid, Lactic Acid, Sodium Hyaluronate, Sodium Benzoate, Phenoxyethanol, Benzoic Acid, Fragrance
How to use
Wet your hair, lather well, and then rinse thoroughly. [ the pump] . When first using, hold (1) in place with your hand, turn the nozzle (2) in the direction of the arrow to raise the head, and pump empty several times until the contents come out. (If the head does not rise, tighten (1) firmly and hold it in place with your hand, then turn (2) again.)
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Recently, I've been looking for a good, inexpensive shampoo. Following on from Pantene, this one is also good. It lathers well and doesn't tangle my hair even when I use just shampoo. I prefer the scent of Pantene, while Lux has a sweeter smell. I don't know if it's effective at reducing frizz, but for this price, I have no complaints.
The shampoo lathers well, and the conditioner is easy to blend and has a soothing scent. It reminds me of Lanvin perfume. The next morning, my hair is calm and straight. It doesn't work on my stubbornly curly hair on humid days, but I think it might be useful in the coming dry season.
I've been using this product for quite a while, even since the old version. I was excited to find it in the store after the first renewal in 10 years, so I bought it immediately and started using it right away. Compared to the old version... the scent is better. I didn't dislike the scent of the old version, but it was quite strong and irritating, and the scent was still strong the next morning, so I was happy. The renewed product has a faint scent in the morning, and it feels smoother and easier to run your fingers through than the old version. It doesn't catch your fingers. My hair isn't curly, so I don't know about the wavy parts, but I recommend it. My hair is thick and straight.
The packaging has changed. The only change from before is that it now contains argan oil, which makes it feel smoother to the touch. The frizz care is still available, so I bought this. This series seems to suit me, so I always buy it. It's smooth to the touch, and it's one of my favorite products. I use henna color, and this shampoo and treatment helps the color last longer.
I've been using this product for quite a while, even since the old version. I was excited to find it in the store after the first renewal in 10 years, so I bought it immediately and started using it right away. Compared to the old version... the scent is better. I didn't dislike the scent of the old version, but it was quite strong and irritating, and the scent was still strong the next morning, so I was happy. The renewed product has a faint scent in the morning, and it feels smoother and easier to run your fingers through than the old version. It doesn't catch your fingers. My hair isn't curly, so I don't know about the wavy parts, but I recommend it. My hair is thick and straight.