ByUR
ByUR Serum Fit Skinny Glow Liquid Foundation (17 Fair)
ByUR Serum Fit Skinny Glow Liquid Foundation (17 Fair)
Rated 4.5 out of 7.0 by Japan's largest beauty community.
Glow liquid foundation that adheres thinly to create a translucent skin tone.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Glow Liquid Foundation has a radiant texture that adheres thinly to the skin, creating a translucent skin tone. This is the first liquid foundation from the "Serum Fit" series of "pore management" base makeup. The double radiance formula of oil and powder creates a moisturized glow that looks great from all angles. The film formula moves with the skin, ensuring a long-lasting, adherent glow. Luxuriously formulated with beauty ingredients for "pore management," this foundation gives you the feeling of skincare all day long.
Ingredients
How to use
Shake well with the cap on before use. Take an appropriate amount and gently apply it to your entire face using your fingertips or a puff.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've tried a variety of foundations, including Shiseido's serum foundation, Wake Make's balm foundation, and Fee's cushion foundation, but they just weren't quite right. They would dry out my skin, or they would look beautiful when I first applied them, but by the evening they'd be messy, so I was a foundation refugee. I finally bought this foundation on my way home from the salon, and it was surprisingly good. First of all, the color is perfect. I have light skin with a pink undertone, so color 21 was perfect. It has a beautiful dewy look, and it applies beautifully with just your hands. It doesn't dry out my skin, doesn't smudge, and has just the right amount of coverage. It was my favorite type. I have dry desert skin, so if I use a primer to prevent smudging, this might be fine even in the summer. The powder has good reviews, so I'm thinking about buying it! I highly recommend it for people who like dewy skin, don't like too much coverage, and have dry skin!
It looks nice when spread. However, it separates quite a bit. Even if you shake it vigorously, it separates, so you need to blend it in with your hands before using it.
It came with a sample when I bought the powder, and I liked it so much I bought the full version. First of all, it spreads really well. It's dewy and covers my skin, which has many skin problems, beautifully without being too thick, making it look like someone with beautiful natural skin. It's particularly good at covering pores. It doesn't crumble easily, so all you need to do is blot it with a tissue and apply powder. I think many reviews of this foundation have mentioned separation, and in the sample it certainly did seem like the oil and foundation separated. However, the actual product is divided into two layers in the bottle, so I shake it lightly before use and haven't noticed any separation whatsoever. I personally have no negative comments.
I have fair cool undertones. It's moisturizing and has just the right amount of shine. It provides some coverage, but the finish is natural and makes my skin look very beautiful. I finish with powder in areas where I'm concerned about shine. Even the lightest foundation seems a little dark, so if you're someone like me, By Your 17 Tone might be easy to use and blend well.
It fits perfectly and doesn't feel thick, making it look beautiful! I was unsure which foundation to use, but this looks like it will become my favorite.