The Ordinary
The Ordinary Soothing & Barrier Support Serum, 30ml
The Ordinary Soothing & Barrier Support Serum, 30ml
Rated 4.9 out of 7.0 by Japan’s largest beauty community
Skin maintenance*Serum*Care to maintain healthy skin
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Formulated with eight ingredient technologies, including Vitamin B12*1 and CICA*2, each ingredient addresses skin concerns such as skin barrier function*3 and rough skin*4. A skin maintenance*5 serum that gently conditions sensitive skin. It protects skin from external stressors such as dryness, and moisturizes to create a healthy appearance with a well-balanced skin barrier*3. Suitable for all skin types, including sensitive skin. *1 Vitamin B12 (Cyanocobalamin: moisturizing ingredient) *2 CICA (Asiaticoside, Madecassic Acid, Asiatic Acid: all skin conditioning ingredients) *3 stratum corneum*4 dryness*5 Care to maintain healthy skin
Ingredients
How to use
Apply to clean skin after washing your face. Take an appropriate amount onto your palm. We recommend using it morning and night.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.